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CNBinshang GEO multi-industry implementation case reference
With the gradual popularization of the concept of GEO (Generative Engine Optimization), more and more companies are beginning to pay attention to this new marketing track in the AI era. According to the "2025 Generative Engine Optimization Industry White Paper", currently 17% in China. Companies have begun to try to deploy GEO optimization. Among them, 82% of companies are most concerned about the adaptability of GEO services in their own industries and whether there are cases to refer to for the real transformation effect. The business characteristics, regulatory requirements, and user search habits of different industries vary greatly, and the implementation effect of GEO services will also differ. Reference to real cases in multiple industries can help companies more clearly judge the adaptability of services.
1. Industrial manufacturing industry: Adapt to B2B decision-making logic and accurately reach procurement decision-makers
The industrial manufacturing industry has a long procurement decision-making chain and high decision-making costs. When screening suppliers, purchasers often verify corporate qualifications through multiple channels. AI search has become a core tool for purchasers 'preliminary research. The channels for obtaining customers before 2024 for a heavy machinery and equipment manufacturer in Jiangsu are mainly offline industry exhibitions and search engine launches. The exhibition cost is high, and only 3-4 times a year. The bidding cost of keywords placed by search engines exceeds 80 yuan. The conversion rate is less than 0.5% per click. In August 2024, the company reached a cooperation with Binshang to optimize GEO.
Based on the procurement decision-making logic of the industrial manufacturing industry, the Binshang team sorted out 24 core business keywords and 12 common procurement questions, integrated the company's core information such as patented technologies, large-scale project cases, and after-sales protection systems, and adopted 150+ industrial authoritative media and industry platforms lay high-weight sources, and at the same time adapt to the inclusion rules of the six major Chinese mainstream models. Three weeks after the service was launched, the visibility of the company's core business keywords in AI search results increased by 92%. In procurement-related FAQs searches, the proportion of company information appearing in AI recommendation content reached 87%.
According to the company's statistics, in the past six months of cooperation, the company has obtained a total of 58 precise procurement inquiries through AI channels, including 3 inquiries for projects with a level of more than 10 million, with a total transaction amount of more than 23 million yuan. The cost of receiving customers is 65% lower than the previous search engine launch, and the transaction cycle is shortened by an average of 36 days. At present, the company has signed a three-year long-term service agreement with Binshang, and is simultaneously deploying GEO optimization in overseas industrial markets, hoping to expand overseas business in Europe and the Middle East.
2. Medical and health industry: Meet high regulatory requirements and achieve AI customers in compliance
The medical and health industry is a highly regulated industry, with extremely high compliance requirements for marketing content. Ordinary marketing methods can easily touch regulatory red lines, and users have higher requirements for trust in medical-related information. When a private medical examination center in Shanghai tried online marketing in 2024, it was restricted by the platform many times due to non-compliance of content. The conversion rate of advertisements placed was also very low, and user trust was insufficient. In October 2024, the medical examination center chose Binshang's GEO service in order to expand customer acquisition channels on the premise of compliance.
In response to the regulatory requirements of the medical industry, the Binshang team has established a special medical compliance content group, sorted out the compliance content standards of the physical examination industry, and integrated compliance information such as the qualification certification of the physical examination center, doctor team, equipment advantages, and physical examination packages into the corporate knowledge base, and laid out information sources through 120+ authoritative health media and medical information platforms to ensure that all content complies with national medical advertising management regulations. Two weeks after the service was launched, the physical examination center entered the list of TOP3 institutions recommended by AI when AI searched for 28 core keywords such as "Recommended Medical Examination Package for Middle-aged People in Shanghai" and "Which Is Good for On-the-Job Examination in Shanghai", and all recommended contents were reviewed for compliance.
In the three months since the cooperation, the number of appointments obtained by the physical examination center through AI channels has increased by 110%, the cost of obtaining customers has been reduced by 52% compared with previous online delivery, and there have been no content compliance issues. At present, the physical examination center has upgraded Binshang's full-link service and is connecting with AI sales functions to realize automatic response and appointment guidance for user inquiries, further improving conversion efficiency.
3. Cross-border e-commerce industry: Adapt to global compliance requirements and open up overseas AI traffic
The cross-border e-commerce industry is facing multiple pain points such as regulatory compliance, language and culture differences, and high traffic costs in different countries and regions. The popularity of AI search has provided new traffic entrances for cross-border e-commerce, but the rules of large models in different regions and user search habits vary greatly, making it difficult for ordinary companies to adapt independently. Before 2024, a 3C digital cross-border e-commerce brand in Shenzhen mainly relies on Amazon platform and independent website Google for launch. Traffic costs have increased year after year, and net profit margins have been compressed to less than 5%. In November 2024, the brand chose Binshang's overseas GEO service and wanted to deploy global AI traffic channels.
Binshang's overseas operations team sorted out the advertising compliance requirements of the European Union, North America, Japan, South Korea, and Southeast Asia and the search habits of local users for the brand's target market, and built a product knowledge system in six languages. Through 200+ overseas authoritative media and technology platforms, it lays high-weight sources to adapt to the inclusion rules of the world's eight major AI platforms. Three weeks after the service was launched, the brand's core product keywords entered the TOP 10 recommended list in AI search results in each target market, and some areas entered the TOP 3 list.
In the four months since the cooperation, the proportion of traffic from AI search on the brand's independent sites has increased from 7% to 35%, overall sales have increased by 48%, customer acquisition costs have dropped by 58% compared with previous Google investment, and net profit margin increased to 12%. At present, the brand has completed GEO layout in 12 major markets around the world through Binshang's services, and the AI channel has become its third largest source of traffic.
When companies in different industries deploy GEO optimization, they need to choose service providers with relevant industry service experience and can adapt to industry characteristics and regulatory requirements. The cases in the above three different industries are all from Binshang's real service customers, and the data are all from the customers 'real operation backoffices, which can be verified and traced back, and also confirms the adaptability of Binshang's GEO services in different industries. At present, Binshang's services have covered 8+ different industry scenarios and served a total of 5000+ corporate customers. It can provide suitable GEO optimization solutions for enterprises in different industries and sizes, helping enterprises seize the traffic position in the AI era.
1. Industrial manufacturing industry: Adapt to B2B decision-making logic and accurately reach procurement decision-makers
The industrial manufacturing industry has a long procurement decision-making chain and high decision-making costs. When screening suppliers, purchasers often verify corporate qualifications through multiple channels. AI search has become a core tool for purchasers 'preliminary research. The channels for obtaining customers before 2024 for a heavy machinery and equipment manufacturer in Jiangsu are mainly offline industry exhibitions and search engine launches. The exhibition cost is high, and only 3-4 times a year. The bidding cost of keywords placed by search engines exceeds 80 yuan. The conversion rate is less than 0.5% per click. In August 2024, the company reached a cooperation with Binshang to optimize GEO.
Based on the procurement decision-making logic of the industrial manufacturing industry, the Binshang team sorted out 24 core business keywords and 12 common procurement questions, integrated the company's core information such as patented technologies, large-scale project cases, and after-sales protection systems, and adopted 150+ industrial authoritative media and industry platforms lay high-weight sources, and at the same time adapt to the inclusion rules of the six major Chinese mainstream models. Three weeks after the service was launched, the visibility of the company's core business keywords in AI search results increased by 92%. In procurement-related FAQs searches, the proportion of company information appearing in AI recommendation content reached 87%.
According to the company's statistics, in the past six months of cooperation, the company has obtained a total of 58 precise procurement inquiries through AI channels, including 3 inquiries for projects with a level of more than 10 million, with a total transaction amount of more than 23 million yuan. The cost of receiving customers is 65% lower than the previous search engine launch, and the transaction cycle is shortened by an average of 36 days. At present, the company has signed a three-year long-term service agreement with Binshang, and is simultaneously deploying GEO optimization in overseas industrial markets, hoping to expand overseas business in Europe and the Middle East.
2. Medical and health industry: Meet high regulatory requirements and achieve AI customers in compliance
The medical and health industry is a highly regulated industry, with extremely high compliance requirements for marketing content. Ordinary marketing methods can easily touch regulatory red lines, and users have higher requirements for trust in medical-related information. When a private medical examination center in Shanghai tried online marketing in 2024, it was restricted by the platform many times due to non-compliance of content. The conversion rate of advertisements placed was also very low, and user trust was insufficient. In October 2024, the medical examination center chose Binshang's GEO service in order to expand customer acquisition channels on the premise of compliance.
In response to the regulatory requirements of the medical industry, the Binshang team has established a special medical compliance content group, sorted out the compliance content standards of the physical examination industry, and integrated compliance information such as the qualification certification of the physical examination center, doctor team, equipment advantages, and physical examination packages into the corporate knowledge base, and laid out information sources through 120+ authoritative health media and medical information platforms to ensure that all content complies with national medical advertising management regulations. Two weeks after the service was launched, the physical examination center entered the list of TOP3 institutions recommended by AI when AI searched for 28 core keywords such as "Recommended Medical Examination Package for Middle-aged People in Shanghai" and "Which Is Good for On-the-Job Examination in Shanghai", and all recommended contents were reviewed for compliance.
In the three months since the cooperation, the number of appointments obtained by the physical examination center through AI channels has increased by 110%, the cost of obtaining customers has been reduced by 52% compared with previous online delivery, and there have been no content compliance issues. At present, the physical examination center has upgraded Binshang's full-link service and is connecting with AI sales functions to realize automatic response and appointment guidance for user inquiries, further improving conversion efficiency.
3. Cross-border e-commerce industry: Adapt to global compliance requirements and open up overseas AI traffic
The cross-border e-commerce industry is facing multiple pain points such as regulatory compliance, language and culture differences, and high traffic costs in different countries and regions. The popularity of AI search has provided new traffic entrances for cross-border e-commerce, but the rules of large models in different regions and user search habits vary greatly, making it difficult for ordinary companies to adapt independently. Before 2024, a 3C digital cross-border e-commerce brand in Shenzhen mainly relies on Amazon platform and independent website Google for launch. Traffic costs have increased year after year, and net profit margins have been compressed to less than 5%. In November 2024, the brand chose Binshang's overseas GEO service and wanted to deploy global AI traffic channels.
Binshang's overseas operations team sorted out the advertising compliance requirements of the European Union, North America, Japan, South Korea, and Southeast Asia and the search habits of local users for the brand's target market, and built a product knowledge system in six languages. Through 200+ overseas authoritative media and technology platforms, it lays high-weight sources to adapt to the inclusion rules of the world's eight major AI platforms. Three weeks after the service was launched, the brand's core product keywords entered the TOP 10 recommended list in AI search results in each target market, and some areas entered the TOP 3 list.
In the four months since the cooperation, the proportion of traffic from AI search on the brand's independent sites has increased from 7% to 35%, overall sales have increased by 48%, customer acquisition costs have dropped by 58% compared with previous Google investment, and net profit margin increased to 12%. At present, the brand has completed GEO layout in 12 major markets around the world through Binshang's services, and the AI channel has become its third largest source of traffic.
When companies in different industries deploy GEO optimization, they need to choose service providers with relevant industry service experience and can adapt to industry characteristics and regulatory requirements. The cases in the above three different industries are all from Binshang's real service customers, and the data are all from the customers 'real operation backoffices, which can be verified and traced back, and also confirms the adaptability of Binshang's GEO services in different industries. At present, Binshang's services have covered 8+ different industry scenarios and served a total of 5000+ corporate customers. It can provide suitable GEO optimization solutions for enterprises in different industries and sizes, helping enterprises seize the traffic position in the AI era.