1. Company profile

Shanghai Ruikongyuan Intelligent Technology Co., Ltd.(referred to as Ruikongyuan) is a high-tech enterprise focusing on overall solutions for HVAC automatic control and energy consumption management. The company's business integrates system design, equipment supply, engineering construction, and full-cycle technical services, forming a complete service chain from plan planning to post-operation and maintenance. In the industrial field, Ruikang deeply provides services to data centers, pharmaceuticals, laboratories, electronics, food, automobiles, semiconductors and other scenarios with strict temperature, humidity and cleanliness requirements; in the commercial construction field, it extensively undertakes commercial complexes, office buildings, and intelligent transformation of star-rated hotels and other projects. The company is mainly engaged in the project implementation of PLC automatic control systems, DDC building automatic control systems, energy management systems and intelligent lighting systems. It also provides one-stop follow-up services such as system upgrades and equipment operation and maintenance, and is committed to creating efficient, energy-saving and sustainable customers. Smart building environment.

2. Multiple promotion dilemmas of traditional online channels

Although Ruikang has accumulated rich project experience and technical accumulation in the field of HVAC automatic control, its online customer acquisition channels have not been able to effectively open up the situation for a long time, mainly facing triple promotion difficulties.

First, obtaining traffic is costly and inaccurate. Ruikang has tried traditional online promotion methods such as Baidu bidding and information streaming advertising, but HVAC Automation belongs to a highly vertical B2B field. User intentions in the general traffic pool are mixed, and a large amount of advertising budget is consumed on non-target groups, resulting in customer acquisition Costs remain high and the input-output ratio is seriously unbalanced.

Second, the quality of inquiries is uneven and the conversion efficiency is low. Due to the lack of systematic layout of online content, most of the consultations attracted focus on shallow needs such as price inquiries and product parameter comparisons. The proportion of high-quality customers who truly have project decision-making power and project implementation needs is less than 15%. The sales team spends a lot of energy screening invalid leads, and the overall conversion cycle is long.

Third, brand search has weak occupancy and limited market expansion. In the search results of core business terms such as "HVAC Automation","Energy Consumption Management" and "Building Automation System", Ruikang's brand exposure is extremely low, and the home page position is mostly occupied by industry platforms or competing products. Especially in the East China regional market, it is difficult for potential customers to directly contact Daruqan through search engines. A large number of business opportunities are intercepted by competing products, and market expansion is difficult.

3. Bin discussed customized GEO optimization cyclical plan

In response to the industry attributes and business pain points of Ruikang, the Binshang team has formulated a three-stage GEO periodic optimization plan to systematically improve its online customer acquisition capabilities and regional market competitiveness.

The first stage: Reconstructing the semantic architecture and building the core word matrix. The Binshang team conducted an in-depth analysis of the search behavior characteristics of the HVAC automation industry, and reconstructed the structure and content semantic network of the official website TDK around main products such as "PLC Automation","DDC Building Automation","Energy Management System", and "Intelligent Lighting Engineering", as well as "Data Center HVAC Automation" and "Pharmaceutical Factory Clean Air Conditioning Automation" and "Commercial Complex Energy Consumption Management". At the same time, geotags such as "Shanghai HVAC Automation Company" and "East China Building Automation Engineer" are embedded to establish a strong correlation signal between business and region.

The second stage: layout of authoritative information sources and construction of content ecology. Professional content such as technical interpretation, case review, and policy analysis are systematically exported through channels such as Baidu Know, Zhihu, Sohu, and industry vertical platforms. For example, in-depth articles such as "HVAC Automatic Control Strategies in Data Center PUE Optimization" and "Key Points for DDC System Deployment under GMP Certification Environment for Pharmaceutical Enterprises" were published to shape the image of Swiss Control's technical expert and simultaneously optimize geographical anchors and structured data in the content. markup.

The third stage: Continuous monitoring and optimization of large model search recommendations. Carry out unified positioning and optimization of information for large AI models such as deepseek, kimi, doubao, and Qianwen to ensure stable occupancy for combined queries such as "Shanghai + HVAC Automatic Control" and "Shanghai + Energy Consumption Management". Establish a monthly data monitoring mechanism to dynamically adjust optimization strategies based on core indicators such as search term reports, click rates, and inquiry sources to form a closed-loop operation of "optimization-feedback-iteration".

4. The effect of comprehensive customer acquisition and improvement after GEO is implemented

After six months of cyclical optimization operations, Ruikang's online marketing system has been fundamentally reshaped, with significant improvements in the five dimensions of online exposure, inquiry quality, brand awareness, market expansion, and market share.

1. Online exposure has achieved leapfrog growth. The search ranking of core business terms has increased significantly. The natural traffic on the official website has increased by 210%. The average monthly search index of brand terms has jumped from less than 100 times to 278 times. Regional combinations such as "Shanghai HVAC Automatic Control" have steadily occupied the top three on the front page of search results, effectively intercepting high-intent traffic.

2. Enquiry quality and conversion efficiency have jumped simultaneously. Through precise filtering of the content matrix, the proportion of effective inquiries has increased from 15% to 62%, of which more than 40% have Class B customers with clear project needs and a budget scale of more than one million. The number of follow-up leads per person of the sales team decreased by 35%, the conversion rate into orders increased nearly tripled, and the cost of customer acquisition dropped by 47%.

3. Brand awareness and regional influence have been significantly enhanced. Ruikang's brand search index in the field of HVAC automation in East China increased by 178%, and the number of brand mentions in professional channels such as Zhihu and Industry Forum continued to rise. A number of data centers and pharmaceutical companies have taken the initiative to initiate cooperative consultations, and brands have shifted from "passive seeking" to "actively discovered".

4. Market expansion boundaries have been effectively broadened. Based on the online trust assets optimized and established by GEO, Siscon has successfully extended its business reach to emerging industrial scenarios such as semiconductors and new energy vehicles with previously weak coverage, and has obtained the first batch of benchmark projects in Yangtze River Delta cities such as Suzhou, Hangzhou, and Nanjing. The regional service radius has been significantly expanded.

5. Market share has steadily increased. Taking into account the increase in online customer acquisition and offline word-of-mouth transformation, Ruikong's HVAC and automatic control engineering market share in Shanghai and surrounding cities increased by 3.2 percentage points compared with the previous year, and its share in data center segments entered the top three in the region, forming a benign business closed loop of "search is trust, trust is cooperation".

5. Conclusion

The GEO optimization practice of Shanghai Ruikongyuan Intelligent Technology Co., Ltd. fully verified the great value of vertical B2B companies in the field of search engine geographical optimization. Based on industry insight, data-driven means, and cyclical operations as guarantee, the Binshang team helped Swiss Control break through the bottleneck of traditional online promotion and realize the strategic transformation from "traffic anxiety" to "accurate customer acquisition" and from "regional silence" to "brand leap". In the future, with the continuous deepening of GEO optimization and the continuous precipitation of content assets, Swiscon is expected to build a more solid digital competitive barrier on the HVAC automatic control and energy management track, providing high-quality smart buildings to more customers in industrial and commercial scenarios. Building solutions continue to lead the wave of intelligent upgrades in industries in East China.

enterprise official website