Recently, the 15th Five-Year Plan was reviewed and approved at the Fourth Plenary Session of the 20th Central Committee. Each five-year plan not only records the changes in the country but also documents the evolution of people's lives. As the genera

In recent years, China's home appliance industry has bid farewell to the golden age of incremental expansion and has stepped into the deep water zone of stock renewal. Driven by technological iteration and industrial upgrading, a new round of competi

In this profound transformation, a brand evergreen like Sichuan Changhong Electric Company Limited (hereinafter referred to as Changhong) has traversed several economic cycles. Its exploration and transformation in recent years provide an excellent s

Smarter Hardware: From Parameter Competition to Value Leadership

There is no doubt that industry competition in recent years is leading the development of TV and other household appliances hardware towards a misleading path of "parameterism". For example, TV manufacturers are focusing on screen size, peak brightne

Sichuan Changhong has a keen insight and has quietly begun its smart transformation journey.

Before the outbreak of generative AI technology in 2023, Changhong has already made layouts for AI functions by taking the lead in integrating large models into its TV products and launching big screen terminals with functions such as AI conversation

In terms of high-end TV hardware, Sichuan Changhong has participated in setting the eight gold standards for new hundred-inch TV quality: first, wall-mounted with zero distance, beautiful as a painting; second, reliable and durable with quality assur

In terms of emotional transformation, Sichuan Changhong has transformed technological progress into a "perceptible" experience. Healing AI TV is not only the lead in a certain technical parameter, but also a direct hit on users 'core demands for "emo

In Sichuan Changhong's comprehensive AI home appliances, AI is no longer a function that needs to be deliberately woken up, but is silently integrated into every link of users' living scenes, becoming a smart service of emotional companionship.

A more suitable 'scene interface': from enjoying the screen to enjoying the time

When hardware and AI are ready, the real challenge lies in whether they can take root in users' real lives. In differentiated scenarios such as games, fitness, education, and mobile homes, and with the integration of technology and products, TVs are

In response to this, Sichuan Changhong proposed a solution that the role of TVs should transform from being a home appliance at the center of the living room to an interface connecting users to various lifestyles.

Super League of Sichuan has gained nationwide attention in recent years, providing an appropriate showcase for the transformation achievements of Sichuan Changhong Electronics Group Co., Ltd. Meanwhile, the Super League of Chuan is following up in th

The rapid sale of event tickets and the phenomenon of people flooding to the stadium reflect the rise of emotional consumption. Changan Automobile took this opportunity to become an official sponsor of Chuan Chao, accurately capturing and participati

This kind of scenario thinking extends even to the global stage.

At this year's IFA exhibition in Berlin, Germany, Sichuan Changhong presented the world's first panda-themed AI home appliance, cleverly combining AI technology and product functions with the "panda" life scene with strong cultural identity. This is

As AI technology continues to mature, the home appliance eco-matrix built by Sichuan Changhong, starting with TVs, and focusing on understanding users' thoughts and emotions, is gradually growing. Smart terminals such as AI air conditioners, AI refri

By linking to daily life, Sichuan Changhong is systematically adapting AI home appliances to multiple scenarios such as sports, entertainment, and cultural exchanges, making products a container for memories, emotions, and lifestyles, and enabling us

The way to break the situation for Sichuan Changhong is to integrate technology into people's daily lives.

Competition in China's home appliance industry is a protracted marathon. Looking to the future, the future competition in the manufacturing industry will no longer depend on the length of the production line, but on algorithm accuracy, data quality a

The practice of Sichuan Changhong clearly indicates that the key to breaking the deadlock is not to achieve excellence in a single dimension, but to focus on how to integrate these dimensions and form a complete solution centered on user value.

With more than 60 years of manufacturing experience, Sichuan Changhong has a deep industrial gene and forward-looking strategic thinking. Today, this advantage has been shining in the trend of the times, reshaping the core competitiveness of the Chan