In the Create Immersive event, Apple recently disclosed the complete production process of its exclusive Apple Immersive Video format for the first time. This standardization is expected to solve the problem of the industry's long-term lack of unifie

Previously, due to the lack of an open and standardized production workflow, the threshold for Apple's immersive video production was extremely high. It mainly relied on the pre-release devices and test software of the Apple internal team to complete

Hardware-wise, the Blackmagic URSA Cine Immersive camera worth US$33,000 has become the core shooting equipment, providing hardware support for content production. On the software side, DaVinci Resolve Studio is deeply integrated with the immersive v

Technically, Apple's immersive video adopts an 8K resolution 180-degree video format. The core technology of static central concave rendering distorts the fish-eye lens image in a nonlinear way, which retains high pixel density in the central area wh

In terms of creative philosophy, Apple proposes that high-quality immersive videos should have four core characteristics: presence, authenticity, accessibility, and connectivity. Given that traditional cinematographic composition rules no longer appl

As the production process opens up, third-party immersive content creation will usher in rapid development. Currently, Apple has partnered with the NBA to provide immersive live broadcasts of some games of the Los Angeles Lakers. The industry expects