The vast land of Lingnan, rich in fertile fields, has nurtured numerous local special products. From a lychee fruit, a grain of rice, to a piece of dried orange peel and a leaf of tea, these “hometown flavors” carrying unique local conditions and cul

In recent years, Guangdong has attached great importance to the work of geographical indications. As the country's first comprehensive local regulation on geographical indications, the "Regulations on Geographical Indications of Guangdong Province" w

In the agricultural landscape of the Guangdong-Hong Kong-Macao Greater Bay Area, the story of Zengcheng Silk Seed Rice is particularly remarkable. This rice, known as the “jade of rice”, has a planting history dating back to the Ming Dynasty 500 year

Zoncheng District Zhucun Ten Thousand Mu Silk Seed Rice Demonstration Base. Photo by Jiao Lei of People's Daily

Recently, reporters visited the Zhu Village 10,000-mu Silk Seed Rice Demonstration Base in Zengcheng District of Guangzhou. The rice ears in the fields swayed with the wind. “This is the ‘foundation of quality’ for Zengcheng silk seed rice”, said Wan

"We share the results of industrial upgrading with farmers through order acquisition and a mechanism of quality and price. " Wang Hanqiao calculated the account, stating that the new model has already driven over 6,000 households, achieving an averag

Wu Zefeng, deputy chief of the Intellectual Property Section at the Guangzhou Zengcheng Market Supervision Bureau revealed that the current silky rice industry has already driven employment among 34,000 households, with an annual production of 44,000

In Zengcheng, geographical indications are not only the 'golden seed' for enriching the people and boosting agriculture, but also the 'new leverage' for driving regional development. Based on its agricultural resource endowment, Zengcheng District ha

To establish a brand, quality is a lifeline. In order to safeguard this authentic flavor, Wang Hanqiao and his team have established a comprehensive quality control system. We have set up a specialized laboratory, and a grain of rice undergoes more t

Wu Zefeng expressed that standardizing the use of labels is a key aspect of product quality control. We are currently focusing on standardizing and guiding around 20 authorized enterprises to use geographical indication specialized logos, promoting a

The enhancement of brand value is inseparable from promotion. The brand value of Zengcheng Silk Seedling Rice is 5.15 billion yuan, and the brand value of Zengcheng Litchi is 2.48 billion yuan. Behind these figures is the persistent brand building ef

We have innovated the 'agriculture-tourism integration' model, and hold regular activities such as the Harvest Festival and Litchi Festival every year. We also promote these activities in places like the Canton Tower and Zhengjia Mall, said Wu Zefeng

The fervor is also extending online. "We have set up landmark zones in densely populated areas offline, and developed a landmark applet online to promote the products of 20 authorized enterprises, of which more than 70% have their own e-commerce plat

The development of the geographical indication industry from "one seed" to "one chain" cannot be achieved without the support of a professional service system.

In Guangzhou Knowledge City, the province's only international geographical indication product service base is playing the role of an "accelerator". "We are the 'accelerator' of the development of the geographical indication industry." Zhang Jing, pe

From the revitalization practice of Zengcheng Silk Seed Rice to the professional empowerment of the International Geographical Indication Products Service Base, and then to the vigorous development of Guangdong's geographical indication industry, a n