With the theme of "Beauty of Cultivation", we are here to meet again at the Import Expo. The CEO and General Manager of MUJI in China, Kenta Horiguchi, said this is chosen after many discussions within the team as a long-term approach that represents

Over the past 20 years, the China market has grown into MUJI's most important overseas market and MUJI's largest market outside Japan. At this CIIE, MUJI's localization strategy was also demonstrated in the world's first Cannabis designer cooperation