From milk to nutriments, and from food to pet food, the cross-border attempts of dairy companies are changing industry boundaries. After the market enters a stage of meticulous competition, these explorations focusing on scientific research and innov

As the consumer market enters stock competition, China's dairy industry is ushering in new structural adjustments. Data released by the National Bureau of Statistics show that my country's dairy output in September 2025 was 2.762 million tons, a year

In this context, many dairy companies are moving from selling milk to selling nutrition and health, and are expanding into emerging fields such as nutritional supplements and pet food, in order to seek incremental space in the existing market.

From Dairy Products to Nutrition Management: Health Consumption Trends Drive Dairy Enterprises to Cross the Border

The consumption trends of health, functionality, and personalization are becoming important reasons for dairy companies to expand into different industries. "We believe that consumers' demands for healthy nutrition are becoming more segmented and sce

According to Euromonitor, the nutritional health market in China reached 399.8 billion yuan last year, with a year-on-year growth of 3%. The China Research Institute for the Development of Pharmaceutical Industry predicted in its report on the indust

Due to the promising outlook of the nutrition and health market, multiple dairy companies have expanded their product lines. Mengniu Group has introduced that it has continuously increased its investment in research and development, and has achieved

In addition, many consumers also hope that their pets can eat healthier and more nutritious. Data shows that the pet food market will reach 166.8 billion yuan in 2024, a year-on-year increase of 7.54%. Yili Group smelled this business opportunity and

In the context of consumption stratification, dairy companies have also chosen to extend their health concepts to various snack eating scenarios. Aiming at the beef snack market segment, the "Izhiniu" brand of Yili Group has launched nutritious break

Research and development capability spillover: technological innovation as a cross-border fulcrum

Cross-border is not a departure from the main business, but an extension and transformation of research achievements. In practice, scientific research strength is still the key for dairy companies to expand into new areas.

The head of Mengniu Group introduced that in 2024, the probiotics developed by Mengniu independently have won the National Science and Technology Progress Award. Recently, the probiotics strain Lc19 with independent intellectual property rights devel

Aoyou also stated that the company has given full play to its scientific research and supply chain advantages in the dairy field in cross-border nutritional research and development, and relies on the "1+6+N" global R & D system to apply research res

Ebei focuses on scientific research collaboration. We collaborate with institutions such as the Chinese Academy of Agricultural Sciences and China Agricultural University for research and development. According to the person in charge of the Ebei bra

Brand Trust and Supply Chain Migration: Expansion of Dairy Industry Standards

The experience accumulated by dairy companies in food safety and supply chain management has become an important foundation for their entry into new fields across different industries.

"Market research shows that over 90% of pet owners are concerned about food safety. Some pet food on the market uses false ingredients, and inferior cat food products often appear, making it difficult for pet owners to distinguish and choose. The ext

Ausnutria also adopts the independent factory and production line model in the production of probiotics. Its Jiqibioprobiotics industrialization demonstration production line is a key project of the national 14th Five-Year Plan, and the only national

By engaging in a wide range of event partnerships, Maisam hopes to gain continuous trust for its brand in new competition tracks with its professional endorsement. It is reported that Maisam has established long-term partnerships with domestic and in

Cross-border businesses are not just about extending products but also about building an industrial ecosystem, according to the practices of many dairy companies. Ausnutria is promoting its 'Whole Family Nutrition Development Strategy' to form a busi

In interviews, multiple companies expressed that crossover is not a simple expansion but a natural extension of core capabilities. The technical accumulation of dairy companies in micro-ecology and protein engineering enables them to have strong exte

Source: Consumer Daily