Winter has arrived earlier this year! For many household appliance manufacturers, it is expected that this winter will be a strategic turning point for the household appliance industry, with some welcoming a better spring while others cannot see the

Written by Zhou Jian

Recently, many home appliance manufacturers have publicly stated to the home appliance industry that although the commercial war during this year's Double 11 sales event is still escalating, many manufacturers have already begun to prepare for the wi

Why have home appliance manufacturers entered the "winter" ahead of schedule this year? Many manufacturers said that two key indicators have already emerged:

First, the number of participating manufacturers and the number of promotional activities in the Double 11 Home Appliances Promotion hit new lows in recent years. Except for a few leading home appliance companies and merchants, more than 80% of the n

Secondly, the market business activities of major household appliance manufacturers have significantly decreased, with various reasons behind it. For example, many manufacturers are unwilling to participate in the chaos of Double 11 sales and avoid f

As stated by many home appliance manufacturers, with the continuous adjustments in national subsidy policies and their contents in many regions, top manufacturers have abundant resources, strong power, and are fierce in price competition. It is also

Regarding the home appliance manufacturers' early 'winter preparation' this year, the home appliance industry believes it is a normal natural phenomenon. However, three issues need to be clarified: Firstly, the duration of this winter varies for diff

This reminds all home appliance manufacturers that the market operation of "winterizing" that begins this year is still different from previous years. Specifically, this "winterizing" has three layers of meaning:

First, for the home appliance industry, winter is usually a low sales season for most home appliances but a high season for innovation in ideas and strategies. Therefore, preparing for winter in advance is not only a turning point for many manufactur

Secondly, in terms of competition and seizing opportunities in the home appliance market, there are only two seasons for all manufacturers - efforts lead to peak season while laziness brings the off-season. However, the current severe polarization of

Thirdly, the early 'winterization' of some home appliance manufacturers is a proactive strategic adjustment and optimization. The home appliance industry has noticed that many manufacturers are not afraid of the arrival of winter. Instead, they alway

Next, some home appliance manufacturers may not survive this "winter", while others will become stronger and more competitive after enduring the test of the "winter". Some manufacturers may experience a "winter" that lasts only 1-2 months, while othe

For home appliance companies and businesses, it's important to learn how to "winterize" and get used to it!

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