In the field of smart home appliances, Xiaomi seems to always find new breakthroughs. Following air conditioners, refrigerators, and washing machines, this year, Xiaomi has launched a new round of attacks on the kitchen sector.

In April this year, Xiaomi's Mijia desktop dishwasher S10 was officially released. This dishwasher is targeted at small households and renting populations, with selling points of lightweight and practical with a 35cm body, magnetic suction folding do

Picture source: Mijiashop

However, compared to consumer-oriented dishwasher products, Xiaomi's investment behind the dishwasher category is more worthy of our attention. Soon after the launch of the S10, the WeChat official account Zhangjiagang Release announced that Xiaomi's

You know, not all Xiaomi Mi's home appliances receive the treatment of "Xiaomi Investment and Factory". This self-built dishwasher production line also confirms Xiaomi's firm attitude towards the dishwasher category.

However, it is worth mentioning that although this is a significant move for Xiaomi to enter the dishwasher industry, it is not the first time that they have dipped their toes in this category.

As early as 2020, Xiaomi had launched its first Mi Home table-top dishwasher, but at that time, the entire dishwasher market was still in a stage where it was well received but not widely adopted.

At that time, domestic consumers' understanding of dishwashers was still at the stage of being expensive, space-consuming, water-wasting, and unable to clean well. On platforms like Zhihu, many users believed that dishwashers could not clean the oil

Over the past five years, significant changes have taken place in domestic consumption habits. The rise of small households and rental economy has led to a significant increase in demand for small-sized and easy-to-install household appliances. As yo

Image Source: Xiaomi

In the view of Leitech, Xiaomi's re-entry into the dishwasher market this year should also be related to the revival of consumers' concept of "quality consumption".

Of course,"re-entry" also means that Xiaomi has learned from past experience. First of all, at the product level, Xiaomi is no longer at the stage of "customized OEM". Through in-depth cooperation with Ningbo Qingmei Electric, Xiaomi has a higher des

In terms of intelligence, Xiaomi also relies on its mature Penglai Smart Home ecosystem to give dishwashers intelligent capabilities. By leveraging the Mi Home ecosystem for the hot start-up of its dishwashers, Xiaomi has differentiated itself from t

Image Source: Mi Home

Moreover, Xiaomi has become more mature in marketing and communication. Compared to its 999 yuan ultimate cost-effectiveness strategy five years ago, today, Xiaomi's Miji dishwasher has chosen to use a systematic product matrix to create high and low

In fact, the consumption revolution in kitchen appliances centered on quality upgrading is not just happening in the domestic market. At the recent IFA 2025, Leitech found that many traditional home appliance brands are starting to focus on kitchen s

Source of Image: Leikeji

Of course, the picky Chinese palates do not easily accept food made by such fryers and lack soul. This, in another perspective, explains why in the global trend of 'kitchen appliance revolution', Chinese consumers are only interested in dishwashers.

After all, for most Chinese families, the pain points of the kitchen have never been in cooking, but in the preparation before cooking and the cleaning up afterwards - washing dishes is pure repetitive labor, which is really hard to connect with fun,

In the view of Leikeji, this is the reason why dishwashers will become the synonym of quality life by 2025 and gain Xiaomi's attention: even without technological innovation, consumers can still directly feel the convenience of dishwashers.

Although the dishwasher market in China is thriving in 2025, this does not mean that Xiaomi's dishwasher products will enjoy a smooth and worry-free future without any challenges.

It is undeniable that compared to refrigerators, air conditioners, televisions, and sweeping robots, dishwashers have a much lower technological threshold. However, dishwashers (especially built-in dishwashers) are typical heavy-decision household ap

Image Source: Mi Home

From this perspective, Xiaomi's challenge in the dishwasher category lies in how to alleviate users' anxiety of trial and error. Although dishwashers are more convenient than hand washing, they still require users to learn and have certain requiremen

Details such as incorrect placement of tableware, too hard water quality at home, and even excessive protein residue in bowls (such as when steaming egg custard) can directly affect the final cleaning effect and quickly wear out users' patience. Trad

Image Source: Mi Home

However, Xiaomi is not without a chance to succeed: unlike other kitchen appliance brands, Xiaomi has a complete smart ecosystem that can use the MIJIA app to lower the threshold for using dishwashers. Taking the aforementioned S20 built-in dishwashe

Ultimately, the relatively simple structure of dishwashers means that there are no "shortcuts" in this category. For built-in kitchen appliances, the "long-term performance" that lasts for five or ten years is the stage to demonstrate brand strength.

As for whether Xiaomi can make a strong comeback this time, we believe the answer can be found in the brand's sales report after Double 11.