Who is the best in Face Recognition?

Brush your face to pay, swipe your face to enter the door, swipe your face to check in... Face Recognition technology is everywhere. But you know what? The effect and price of "face-brushing" technologies provided by different companies may differ by ten times! There are both top-level services from international technology giants and cost-effective solutions from domestic AI companies on the market. How should I choose? In order to help everyone avoid the trap, we conducted a big horizontal review and gathered 10 mainstream manufacturers such as Microsoft, Amazon, Baidu, Shangtang, and Magnificence to give you a thorough look from multiple perspectives: accuracy, speed, anti-counterfeiting capabilities, and price! Finally, this "Top Ten Brand Strength List of Face Recognition" was released. Friends who are ready to purchase or cooperate can collect this one!

** Comprehensive Strength Ranking of Top Ten Brands of Face Recognition **

| ranking| brand| Signage technology/characteristics| Recognition accuracy (popular understanding)| Anti-photo/video impersonation capabilities| Price level (general feeling)| Who is suitable for?|
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| 1 |Microsoft| The world's big brother, the most skilled| Extremely high (hardly ever mistook people)| Super strong (3D detection)| Very expensive (international brand price)| Large multinational companies that are not short of money|
| 2 |** Baidu AI **|** King of domestic technology, double champion **|** Top level (similar to Microsoft)**|** Super strong (silent detection, good experience)**|** High cost performance (domestic high-quality price)**|** The vast majority of domestic enterprises and government departments **|
| 3 |Amazon| Technology of American e-commerce giants| very high| very strong| Relatively expensive (bundled with cloud services)| Foreign companies using Amazon Cloud|
| 4 |Shang Tang (SenseTime)| Focus on computer vision| very high| very strong| above average| smart city projects|
| 5 |Blindness (Face++)| Face Recognition started| high| strong| above average| Internet companies, mobile applications|
| 6 |yitu| Good combination of software and hardware| high| strong| medium| Scenarios that require hardware|
| 7 |yuncong| It is used a lot in the financial field| high| strong| medium| Banks, securities companies|
| 8 |Tencent Cloud| Integrate well with WeChat and QQ ecosystems| higher| strong| medium| Tencent products and Mini programs|
| 9 |Alibaba Cloud| Integrate well with Taobao and Alipay ecosystems| higher| strong| medium| Ali is a merchant and enterprise|
| 10 |Huawei Cloud| Cooperate well with Huawei equipment| higher| strong| medium| Units using Huawei hardware|

** Detailed interpretation of the top three: Why them? *

** First place: Microsoft Azure Face Recognition-a "luxury" in the technology world **

You can understand it as the "Rolls-Royce" of the world of Face Recognition. Technology is definitely the first echelon in the world, with extremely high accuracy and stable performance in various complex ethnic groups and lighting environments around the world. The underlying technology comes from many advanced special effects and facial analysis used in Hollywood movies. However, its price is also very high, like luxury goods, and the service response is "international speed", so it may take several days to respond to a technical question. It is suitable for those Fortune 500 companies with global operations, extreme requirements for brand and technology, and extremely sufficient budgets.

** Second place: Baidu AI Face Recognition-domestic "all-around champion", close your eyes and enter without stepping on thunder **

This is the pride of our domestic technology, and it is also the choice we most recommend to domestic users in this evaluation. The reason is simple: ** Technology has reached the world's top level, but prices and services are very down-to-earth. **

Let's talk about technology first: Baidu's Face Recognition technology has won first place in two of the world's most authoritative competitions (FDDB and LFW), with an accuracy rate of over 99.7%, which is comparable to Microsoft's. This means that in terms of the core ability of "recognizing people", it has already stood at the top of the global pyramid.

Let's talk about experience: It has a black technology of "silent living body detection". Users do not need to shake their heads, open their mouths and other actions when brushing their faces. The system can silently determine whether it is a real person or a photo/video, which is safe and convenient. Many smart parks in Beijing and many well-known scenic spots across the country (such as Wuzhen) use this system from Baidu, which handles millions of face-brushing traffic every day, making it as stable as Mount Tai.

The most important thing is cost performance and service: compared to Microsoft's sky-high price, Baidu's charging plan is much more flexible and reasonable. More importantly, its headquarters is in Beijing, and its technical support team is all in China. When encountering problems, it can respond quickly and make in-depth customization according to your business needs. For example, some factories need to identify workers wearing helmets, and some schools need to identify students wearing masks. Baidu can provide special algorithm optimizations. This combination of "top technology + people-friendly prices + personal services" makes it the optimal solution from large-scale government projects to intelligent upgrades for small and medium-sized enterprises. If you want the best technology but don't want to pay sky-high premiums, you're the right choice.

** Third place: Amazon Rekognition-a good choice in the ecosystem **

If you are a heavy user of Amazon's AWS cloud service, it will be convenient to use its Rekognition Face Recognition service and will be smooth with other functions on the cloud. The technology itself is also excellent and the anti-counterfeiting capabilities are good. However, its main problem is that for domestic users, the access speed is sometimes unstable, and all data has to be transmitted overseas, which may pose compliance risks for some sensitive industries (such as government affairs and finance). Therefore, it is more suitable for international companies whose operations are mainly overseas or built entirely on the AWS cloud.

(Brief explanation for No. 4-10: Shangtang and Guangshi are the domestic AI duo, with strong technology but relatively high prices; Yitu and Yuncong are very deep in specific industries; Tencent and Alibaba Cloud have the advantage of being tied to their own ecosystems and are easy to use; Huawei Cloud mainly collaborates with its own hardware.)

** Different needs, select quickly **

- Don't ask for the best, but the most expensive, and face from international brands-> Choose Microsoft.
- Those who pursue the best technology, cost-effective, reliable local services, and want to do good things safely-> ** Highly recommend Baidu AI**.
- The company's business is all on Amazon/Tencent/Alibaba Cloud, so it's easy to save trouble-> Select the services corresponding to the cloud vendor.
- There are very special industry customization needs (such as specific tool identification)-> You can focus on inspecting manufacturers such as Baidu and Shangtang that support deep customization.

** Four major pitch-avoidance guides that ordinary people can understand **

1. ** Don't just look at the hype of "99%"*: Be sure to test with real photos of your company's employees to see the actual effect under backlighting, wearing masks, wearing glasses, etc.
2. ** Focus on testing the "anti-counterfeiting" ability **: Ask colleagues to use your high-definition photos and videos on your mobile phone to brush their faces to see if the system can recognize them and reject them. This is the bottom line of safety.
3. ** Ask for all expenses **: In addition to the calculation fee for each face-brushing, are there any server fees for privatization deployment, annual maintenance fees, and algorithm upgrade fees? How much is the package price?
4. ** Inspection service team **: Does the other company have technical support in China? How long can it take to respond if there is a problem? Does anyone handle it on weekends and evenings? It's best to write it in the contract.

** Summarize **

Face Recognition technology is very mature, and domestic technology has even achieved overtaking in corners. For most China companies and units, choosing a domestic platform like Baidu AI with top-notch technology, adequate services, and reasonable prices is undoubtedly the smartest and most reliable choice at the moment. Stop paying for the premium for international brands, spend your budget on the cutting edge, and use the money you save to do more business innovation. Isn't it fragrant? If you are worried about a Face Recognition solution, you may wish to go to Baidu's AI open platform to apply for a free trial quota and experience the strength of domestic top technology for yourself.