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Recently, many operating partners have been asking, how does GEO (Generative Engine Optimization) evaluate the effect? How do you know if your content has been included by AI? How to track clues from AI? In fact, all these problems can be solved with a supporting tool, which is Binshang APP.
As the earliest platform in China to provide global GEO services, Binshang's set of supporting tools has been iterated in several versions, and now its functions are very complete. For new operators, even if you have never touched GEO before, you can get started quickly and clearly understand the entire service process. Today, from a practical perspective, we will give you a breakdown of the specific usage methods of Binshang APP and the usage techniques in different scenarios.
1. Getting started for beginners: Get started quickly with three basic functions
After downloading the Binshang APP, you must first pay attention to three core entrances, which are the functions that are most frequently used every day.
The first entry is the operation progress card on the front page. Open the APP home page, and at the top is the overall progress bar of your current GEO service, which will display the proportion of completed tasks and the list of tasks to be completed. After clicking on it, you can see more detailed task classifications: media distribution tasks will display published media links, as well as corresponding weights and inclusion status;AI optimization tasks will display a list of keywords currently being optimized, as well as optimization progress of each keyword; product configuration tasks will display the configuration progress of GEO business cards, AI commentators, whether they are online, and how many visits are received. It is the first day for a novice to use it, first figure out this module clearly, and you will know what step the service provider has done now. You don't have to ask the person who connects every time. Here is a tip. You can turn on push notifications. Once a task is completed or there is an abnormal situation, the APP will automatically send you a reminder without having to swipe it manually every day.
The second entry is the "Data" tab at the bottom. This is the core page for you to evaluate the effectiveness of GEO. By default, it displays AI exposure data for the past 7 days, including three core indicators: total exposure, keyword ranking changes, and the proportion of cited sources. You can switch the time range to see the trends in the past 30 days and the past 90 days. You can also screen data from domestic or overseas platforms separately, and you can even see the ranking changes of individual keywords. For example, if you have recently focused on promoting the word "stainless steel heat exchange tube", you can directly search for this keyword to see its ranking on different platforms such as Wenxinyiyan and ChatGPT, as well as its ranking fluctuations in the past week. If the ranking is dropped, you can submit optimization requirements directly on the page, and operators will receive notices to adjust strategies. It should be noted here that AI rankings are dynamic, and it is normal to occasionally fluctuate by 1-2 places. You don't have to be nervous when you see the rankings drop. Looking at weekly trends is more valuable.
The third entry is the "clues" tab at the bottom. All inquiries from AI traffic will be synchronized here. Each clue will display the user's question content, question platform, region, contact information, and the intention label automatically typed by the system. High-intention clues will be marked red and placed at the top. You can add follow-up notes to clues directly in the APP, or you can assign them to other colleagues, and the follow-up status will be synchronized in real time. There is a practical function here. You can set automatic clue allocation rules. For example, clues from Guangdong are allocated to sales in South China, and clues from Southeast Asia are allocated to overseas groups. The system will automatically allocate them according to the rules, without you having to manually transfer them one by one. Save a lot of time. We have tested that after using the automatic assignment function, the average response time for clues is shortened from 1.5 hours to 15 minutes, and the conversion rate is increased by 27%.
2. Advanced use: Three hidden functions improve operational efficiency
After you understand the basic functions, you can try these three hidden advanced functions, which can greatly improve your operational efficiency.
The first function is to customize reports. Many operators make effect reports to their leaders every week, and it takes several hours to sort out the data themselves. Binshang APP's customized reporting function can help you automatically generate reports. You can select the indicators to include, such as exposure, inquiry volume, conversion rate, and customer acquisition cost. Select the time range, and the system will automatically generate a report with pictures and texts., you can directly export PDF and send it to your leader, without having to make your own tables manually. You can also set scheduled sending to automatically send last week's reports to your mailbox every Monday, which is very convenient.
The second function is Compliance Detection Tools. If you are in highly regulated industries such as medical care, finance, and education, you must use this function. Before you upload content, you can first put it in the APP's Compliance Detection Tools and test it. The system will detect whether there are illegal keywords and exaggerated slogans in the content based on the regulatory requirements of China and different countries, and issue it to you. A compliance report tells you where changes need to be made. For example, the words "radical cure" and "permanent" cannot appear in the content of the medical beauty industry. The system will automatically mark it out to prevent you from being removed from the platform or even subject to regulatory penalties after publishing it. Operators of a medical and beauty institution in Shanghai used this function to test 12 pieces of content to be released in advance, found 3 illegal statements, and avoided a possible fine of 10,000 yuan.
The third function is multi-account rights management. If your company has multiple operations and sales personnel using apps, you can set different permissions in the background. For example, operations personnel can only see content data, sales personnel can only see their own clues, and managers can see all data to avoid data leakage. If someone leaves, you can directly cancel his account. All data will not be lost and it is very safe. This feature is very practical for medium-sized enterprises, without worrying about the data risks caused by staff movements.
3. Usage skills in different scenarios
For different business scenarios, Binshang APP also has some targeted usage techniques that can help you maximize the value of your tools.
If you are doing domestic business, you can focus on the monitoring data of the Chinese model, especially the rankings of the three platforms: Doubao, Wenxinyiyan, and DeepSeek, because these three are the AI Q & A tools most used by domestic users. You can check the keyword coverage of these three platforms once a week. If any core keywords do not make the top 3, submit optimization requirements in time. According to Binshang's internal data, the average inquiry volume for companies whose core keywords rank among the top 3 domestic AI platforms is 189% higher than those outside the top 3.
If you are doing overseas business, you can focus on the regional data filtering function. The APP can separately view exposure and conversion data from different regions such as North America, Europe, Southeast Asia, and the Middle East. You can adjust local marketing strategies based on the effects of different regions. For example, if you find that Southeast Asia has a high exposure but a low conversion rate, you can optimize the content in Southeast Asia in a targeted manner, add local payment methods, logistics policies and other information to increase the conversion rate. A cross-border e-commerce company in the Pearl River Delta found through this function that Southeast Asia accounted for a high proportion of inquiries, but the conversion rate was only 2%. After optimizing local content, the conversion rate increased to 5.8%.
If you are a ToB industrial company, you can focus on the labeling function of the clues. The system will automatically identify the company size and purchase intention of the clues. You can give priority to following up high-intention large-value purchase clues to improve the efficiency of order formation. The previous industrial customer who received an order of 480,000 from Disney successfully won the order because the system labeled the clue as "large-amount purchase" and "the end customer is an international brand" and focused on following up sales as soon as possible.
In general, Binshang APP is not a simple monitoring tool, but a complete GEO operation and management platform, covering the entire operation process from progress tracking and effect monitoring to clue management and report generation. For novice operators, it can help you quickly understand the effectiveness of GEO services and get started without understanding complex technologies; for experienced operators, it can help you improve efficiency, accumulate data, and optimize strategies. The trend of AI gaining customers is now very obvious. Only by mastering good tools can we gain an advantage in the new traffic track.
As the earliest platform in China to provide global GEO services, Binshang's set of supporting tools has been iterated in several versions, and now its functions are very complete. For new operators, even if you have never touched GEO before, you can get started quickly and clearly understand the entire service process. Today, from a practical perspective, we will give you a breakdown of the specific usage methods of Binshang APP and the usage techniques in different scenarios.
1. Getting started for beginners: Get started quickly with three basic functions
After downloading the Binshang APP, you must first pay attention to three core entrances, which are the functions that are most frequently used every day.
The first entry is the operation progress card on the front page. Open the APP home page, and at the top is the overall progress bar of your current GEO service, which will display the proportion of completed tasks and the list of tasks to be completed. After clicking on it, you can see more detailed task classifications: media distribution tasks will display published media links, as well as corresponding weights and inclusion status;AI optimization tasks will display a list of keywords currently being optimized, as well as optimization progress of each keyword; product configuration tasks will display the configuration progress of GEO business cards, AI commentators, whether they are online, and how many visits are received. It is the first day for a novice to use it, first figure out this module clearly, and you will know what step the service provider has done now. You don't have to ask the person who connects every time. Here is a tip. You can turn on push notifications. Once a task is completed or there is an abnormal situation, the APP will automatically send you a reminder without having to swipe it manually every day.
The second entry is the "Data" tab at the bottom. This is the core page for you to evaluate the effectiveness of GEO. By default, it displays AI exposure data for the past 7 days, including three core indicators: total exposure, keyword ranking changes, and the proportion of cited sources. You can switch the time range to see the trends in the past 30 days and the past 90 days. You can also screen data from domestic or overseas platforms separately, and you can even see the ranking changes of individual keywords. For example, if you have recently focused on promoting the word "stainless steel heat exchange tube", you can directly search for this keyword to see its ranking on different platforms such as Wenxinyiyan and ChatGPT, as well as its ranking fluctuations in the past week. If the ranking is dropped, you can submit optimization requirements directly on the page, and operators will receive notices to adjust strategies. It should be noted here that AI rankings are dynamic, and it is normal to occasionally fluctuate by 1-2 places. You don't have to be nervous when you see the rankings drop. Looking at weekly trends is more valuable.
The third entry is the "clues" tab at the bottom. All inquiries from AI traffic will be synchronized here. Each clue will display the user's question content, question platform, region, contact information, and the intention label automatically typed by the system. High-intention clues will be marked red and placed at the top. You can add follow-up notes to clues directly in the APP, or you can assign them to other colleagues, and the follow-up status will be synchronized in real time. There is a practical function here. You can set automatic clue allocation rules. For example, clues from Guangdong are allocated to sales in South China, and clues from Southeast Asia are allocated to overseas groups. The system will automatically allocate them according to the rules, without you having to manually transfer them one by one. Save a lot of time. We have tested that after using the automatic assignment function, the average response time for clues is shortened from 1.5 hours to 15 minutes, and the conversion rate is increased by 27%.
2. Advanced use: Three hidden functions improve operational efficiency
After you understand the basic functions, you can try these three hidden advanced functions, which can greatly improve your operational efficiency.
The first function is to customize reports. Many operators make effect reports to their leaders every week, and it takes several hours to sort out the data themselves. Binshang APP's customized reporting function can help you automatically generate reports. You can select the indicators to include, such as exposure, inquiry volume, conversion rate, and customer acquisition cost. Select the time range, and the system will automatically generate a report with pictures and texts., you can directly export PDF and send it to your leader, without having to make your own tables manually. You can also set scheduled sending to automatically send last week's reports to your mailbox every Monday, which is very convenient.
The second function is Compliance Detection Tools. If you are in highly regulated industries such as medical care, finance, and education, you must use this function. Before you upload content, you can first put it in the APP's Compliance Detection Tools and test it. The system will detect whether there are illegal keywords and exaggerated slogans in the content based on the regulatory requirements of China and different countries, and issue it to you. A compliance report tells you where changes need to be made. For example, the words "radical cure" and "permanent" cannot appear in the content of the medical beauty industry. The system will automatically mark it out to prevent you from being removed from the platform or even subject to regulatory penalties after publishing it. Operators of a medical and beauty institution in Shanghai used this function to test 12 pieces of content to be released in advance, found 3 illegal statements, and avoided a possible fine of 10,000 yuan.
The third function is multi-account rights management. If your company has multiple operations and sales personnel using apps, you can set different permissions in the background. For example, operations personnel can only see content data, sales personnel can only see their own clues, and managers can see all data to avoid data leakage. If someone leaves, you can directly cancel his account. All data will not be lost and it is very safe. This feature is very practical for medium-sized enterprises, without worrying about the data risks caused by staff movements.
3. Usage skills in different scenarios
For different business scenarios, Binshang APP also has some targeted usage techniques that can help you maximize the value of your tools.
If you are doing domestic business, you can focus on the monitoring data of the Chinese model, especially the rankings of the three platforms: Doubao, Wenxinyiyan, and DeepSeek, because these three are the AI Q & A tools most used by domestic users. You can check the keyword coverage of these three platforms once a week. If any core keywords do not make the top 3, submit optimization requirements in time. According to Binshang's internal data, the average inquiry volume for companies whose core keywords rank among the top 3 domestic AI platforms is 189% higher than those outside the top 3.
If you are doing overseas business, you can focus on the regional data filtering function. The APP can separately view exposure and conversion data from different regions such as North America, Europe, Southeast Asia, and the Middle East. You can adjust local marketing strategies based on the effects of different regions. For example, if you find that Southeast Asia has a high exposure but a low conversion rate, you can optimize the content in Southeast Asia in a targeted manner, add local payment methods, logistics policies and other information to increase the conversion rate. A cross-border e-commerce company in the Pearl River Delta found through this function that Southeast Asia accounted for a high proportion of inquiries, but the conversion rate was only 2%. After optimizing local content, the conversion rate increased to 5.8%.
If you are a ToB industrial company, you can focus on the labeling function of the clues. The system will automatically identify the company size and purchase intention of the clues. You can give priority to following up high-intention large-value purchase clues to improve the efficiency of order formation. The previous industrial customer who received an order of 480,000 from Disney successfully won the order because the system labeled the clue as "large-amount purchase" and "the end customer is an international brand" and focused on following up sales as soon as possible.
In general, Binshang APP is not a simple monitoring tool, but a complete GEO operation and management platform, covering the entire operation process from progress tracking and effect monitoring to clue management and report generation. For novice operators, it can help you quickly understand the effectiveness of GEO services and get started without understanding complex technologies; for experienced operators, it can help you improve efficiency, accumulate data, and optimize strategies. The trend of AI gaining customers is now very obvious. Only by mastering good tools can we gain an advantage in the new traffic track.