#1. What is Binshang APP? Newcomer Cognition
##(1) Positioning and core values of APP
Many companies that have just come into contact with GEO services will ask: I have already bought GEO services, why do I still need to use an APP?
Simply put, Binshang APP is your company's "AI customer acquisition dashboard". Just like a car's dashboard can display speed, fuel quantity, and fault reminders in real time, Binshang APP can display your brand's "driving status" in the AI search world in real time: whether the exposure is enough, whether the keyword ranking is high, whether there are new inquiry clues, whether there is a need to adjust the optimization direction.
Traditional GEO services are like hiring a driver to drive, but you don't know whether he is driving fast, whether he is on the right track, and how much fuel consumption is. You can only know the results until you reach your destination. With the Binshang APP, you can sit in the co-pilot seat, keep track of driving data throughout the entire process, and tell the driver where you want to go at any time and adjust your driving route.
##(2) The relationship between APP and GEO services
Binshang APP is not an independent product, but a supporting tool that is deeply bound to Binshang's GEO service. All functions are designed around how to improve the effect of GEO services. The relationship between the two is 1+1>2:
GEO services are the foundation: Through source laying, content creation, and optimization iteration, your brand can be included and recommended first by major AI platforms.
APP is an amplifier: Through data monitoring, progress control, and clue management, you can clearly see the service effect and maximize customer conversion
You can use Binshang's GEO service without an APP, but using the APP can allow you to spend the same amount of money and get at least 30% improvement in effectiveness.
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#2. Practical explanation of the core functions of Binshang APP
##(1) Home page: Master core data in one minute
The first thing you see when you open the APP is the home page, which displays all the core data you need to pay attention to. You can understand the current service effect in one minute without complicated operations.
### 1. core data card
At the top of the home page are four core data cards:
AI visibility score: This score is calculated based on your inclusion and ranking on all AI platforms. The full score is 100 points. The higher the score, the better the exposure of your brand in AI search scenarios. Generally speaking, 60 points are a pass line, and a score above 80 is an excellent level.
Exposure in the past 7 days: The total number of times your brand has been displayed on all AI platforms in the past 7 days. The higher the number, the more potential customers have seen your brand.
Clues to be followed up: There are no new inquiry clues assigned to sales follow-up. When there are new clues, a red number reminder will be displayed here, and remember to handle them in a timely manner.
Service expiration time: The expiration time of your GEO service, allowing you to arrange renewal or adjust service plans in advance.
### 2. Data trend chart
Below the core data card are trend charts of three key data:
Exposure trend: The AI exposure curve in the past 30 days should normally increase steadily. If there is a sudden decline, it means that optimization strategies may need to be adjusted.
Keyword ranking trend: The number of core keywords entering the top 3 AI search results has changed in the past 30 days. This data directly reflects the effect of GEO optimization.
Clue trend: Compared with the change in the number of inquiry clues in the past 30 days, we can see whether the quality of exposure is high or not.
##(2) Service page: Transparent understanding of all service actions
Click the "Services" button at the bottom to see the progress and details of all GEO services, completely eliminating the service black box.
### 1. Progress Timeline
At the top of the page is the service progress timeline, which clearly shows what stage your current service is at:
Contract signing → knowledge map construction → source laying → content distribution → first report delivery → continuous optimization
There is a corresponding completion time and deliverable description next to each stage, and click to view the details.
### 2. Service Action List
Below the timeline is a list of all service actions that have been completed, each action containing:
Action types: such as "source publishing","content creation" and "ranking optimization"
Completion time: The specific completion time of the action
Details: Click to view specific content links, release platform, and effect data
For example, if you see an action of "source release", you can click in and see the published media links, Baidu's inclusion, and AI platform inclusion. All service actions have traces to follow.
##(3) Clue page: Efficient management of AI sources Enquiries
Click the "Clues" button at the bottom to enter the Clues Management page, where all inquiries from AI search are managed uniformly.
### 1. List of clues
The list of clues is arranged in reverse chronological order, and each clue is marked:
Source platforms: such as ChatGPT, Doubao, Wenxinyiyan
User search terms: keywords that users search on the AI platform
Intentional level: three levels: high, medium and low, determined automatically by the system
Follow-up status: Pending allocation, ongoing follow-up, completed, expired
By clicking on any clue, you can view the user's complete consultation content and contact information. You can also record follow-up notes and set follow-up reminders.
### 2. clue statistics
There are clues statistics at the top of the clues page, including:
Total number of clues: Cumulative number of AI source clues obtained
Conversion rate: The proportion of sold leads to total leads
Customer acquisition cost: Average GEO investment cost per customer transaction
These data are calculated automatically and you don't have to manually count it yourself, which is very convenient.
##(4) Report page: Export professional effect report with one click
Click the "Report" button at the bottom to enter the Report Center, where there are various effect reports automatically generated by the system.
### 1. general report
Daily report: showing changes in core data from the previous day
Weekly report: showing a summary of service effectiveness in the past week
Monthly report: Show complete effect analysis and optimization suggestions for the past month
All reports support one-click export to PDF format, which you can directly use to report to your boss without having to spend time doing PPT yourself.
### 2. custom report
If you have special reporting needs, such as counting exposure data by region and counting the number of clues by product, you can choose your own data dimension to generate custom reports to meet the personalized needs of different companies.
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#3. Skills for different positions
##(1) Business owners/management: Focus on these three data
If you are a business owner or management, you don't have to stare at the APP every day. You can spend 10 minutes a week looking at three pieces of data:
AI visibility score: Understand the overall AI exposure of the brand, and the goal is to steadily improve
ROI data: Look at the input-output ratio of GEO services to determine whether the budget investment is reasonable
Clued transaction amount: Check the actual transaction situation from the AI source to verify the service effect
With these three data, you can clearly judge the value of GEO services without listening to the service provider's empty words.
##(2) Operations personnel: Make good use of these three functions to improve efficiency
If you are an operator responsible for connecting GEO services, these three functions can help you improve your work efficiency:
Requirements submission function: Submit any optimization requirements directly in the APP, without repeated calls and sending WeChat, and experts will respond within 24 hours
Progress query function: You don't have to ask the operation Expert Service progress every day. You can see all progress by opening the APP
Report export function: Export the report directly when you need to report without having to organize the data yourself
According to statistics from Bookstore, operators who use these functions can reduce the time cost of connecting with GEO services by an average of 70%, allowing them to focus more on other important tasks.
##(3) Sales personnel: Do not miss any high-interest clues
If you are a salesperson, you must turn on the APP's clue notification function, so that whenever there is a new AI source clue, you can receive the notification as soon as possible, follow up as soon as possible, and seize the lead.
Sales tips:
After receiving clues, first look at the user's search keywords to understand the user's core needs
Check the user's region and intended products, and prepare corresponding product materials and cases in advance
After follow-up, record follow-up notes in the APP in time to facilitate subsequent review
Data for 2025 shows that the conversion rate of follow-up within 1 hour after the clue is generated is 7 times that of follow-up after 24 hours, so timely response is very important.
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#4. Typical scenario use cases
##(1) Industrial manufacturing companies: The true story of receiving 480,000 Disney orders
An industrial cleaning equipment company in Zhejiang began to use Binshang GEO services and supporting apps in August 2025.
Operators open the APP every day to check the keyword rankings and find that the ranking of the keyword "industrial cleaning equipment food grade" has been rising, so they submit requests and request to focus on optimizing the relevant content of this keyword.
Two weeks later, this keyword ranked in the top 3 in the search results of all large Chinese models. The APP quickly received a high-interest clue. The user searched for "food-grade industrial cleaning equipment supplier", which is Disney's downstream suppliers need to purchase a batch of cleaning equipment that meets food-grade requirements.
Sales followed up as soon as possible, and finally won 480,000 orders. The entire process took only 12 days from the generation of clues to the transaction, and all data was fully recorded in the APP.
##(2) Cross-border e-commerce companies: Sales in Southeast Asia increased by 200% in half a year
A cross-border 3C e-commerce company in Shenzhen, which focuses on the Southeast Asian market, will start using Binshang's overseas GEO service at the end of 2025.
Through the APP's multi-regional data board, operators found that the search volume for "wireless Bluetooth headset parity" in Indonesia was increasing rapidly, but the local AI recommendation ranking was not high, so they submitted requests and optimized relevant content for the Indonesian market.
One month later, this keyword ranked in the top 2 in both ChatGPT and Gemini search results in Indonesia. The number of local inquiries increased from 2-3 per week to more than 20 per week. Within half a year, sales in the Southeast Asian market increased by 200%.
##(3) Education and training enterprises: risk-free operations
A vocational education and training company in Shanghai belongs to a highly regulated industry and will start using Binshang GEO services in 2026.
Every time operators submit new content materials, they will first submit them through the APP's compliance pre-review function, and will be reviewed and approved by Binshang's compliance team before releasing them to ensure that all content meets the regulatory requirements of the domestic education and training industry.
In the past six months of operation, more than 120 pieces of content have been released, without a single violation. The brand's AI recommendation ranking for teaching and training related keywords has stabilized at the top 3, and more than 30 accurate student consultation clues can be obtained every month.
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#5. Answers to common questions for beginners
1. I don't understand AI and GEO at all. Can I use this APP well?
Absolutely. The operation of the APP is very simple. Most functions are visual and do not require professional knowledge. After the service is opened, there will be one-on-one training by dedicated experts, and the core operations can be learned in 15 minutes.
2. Can I use it for multiple people at the same time?
Yes, a corporate account supports up to 5 employees to log in at the same time. Bosses, operations, and sales can all log in with their own accounts and see the content of corresponding permissions.
3. Will data be leaked?
No, Binshang has a strict data security system and has passed ISO27001 information security certification. All corporate data is encrypted and stored and can only be seen by authorized personnel of your company.
4. Can the data in the APP still be viewed after the service expires?
After the service expires, you can still log in to the APP to view historical data and download previous digital assets. These are all intangible assets of your enterprise and will not be deleted.