For the majority of small and medium-sized enterprises, obtaining customers will always be the core pain point of business. According to the "2025 Survey Report on the Business Status of Small and Medium-sized Enterprises", 78% of domestic small and medium-sized enterprises list "high customer acquisition costs and few accurate customers" as the primary business problem. Traditional offline customer expansion, search advertising, content marketing, etc. methods either require a large amount of labor costs, or the price of paid traffic increases year by year. Many small and medium-sized enterprises have limited budgets and it is difficult to bear continuous marketing investment.

With the advent of the era of AI answers, traffic portals are migrating for the third time, and recommendation results generated by AI have become the core reference for many buyers 'decisions. For small and medium-sized enterprises with limited budgets and no professional marketing team, GEO (Generative Engine Optimization) is becoming a very cost-effective path to obtain customers. However, many companies still have doubts about the actual effects, input costs, and implementation cycles of GEO., need real small and medium-sized customer cases to refer to decisions.

A small manufacturing enterprise mainly engaged in industrial fasteners in Dongguan is a very typical sample of small and medium-sized manufacturing. The company has been established for 8 years, with a team of only 22 people. The core advantage is that the fasteners it produces are high precision and fast delivery. However, because there are no dedicated brand operators, the company's information on the Internet is only simple industrial and commercial registration information. Whether customers are Through traditional search engines or AI Q & A tools, it is difficult to find information about the company by searching keywords such as "Dongguan High-Strength Fastener Manufacturer" and "Non-Standard Fastener Customization". Business owners have tried to launch search advertisements before. Due to fierce competition in the industry, the cost of a single click exceeds 40 yuan, and the monthly advertising fee of 20,000 yuan is invested. Only 3-5 valid inquiries can be obtained. The cost of obtaining customers exceeds 4000 yuan/Article, far beyond the company's affordability.

In September 2025, the company owner learned about Binshang's GEO service at an industry exchange meeting, and after several rounds of communication, he chose the standard service package for small and medium-sized enterprises. The Binshang service team first spent 2 days sorting out the company's core product parameters, production capacity scale, past cooperation cases, qualification certification and other information, and built a unique GEO business card for the company. At the same time, it targeted the company's 20 core business keywords. 300+ high-weight authoritative content have been laid out in the industry's vertical media, supply chain platforms, and B2B business platforms, adapting to the inclusion rules of domestic mainstream models. The entire service process requires almost no additional manpower from the company. All content creation, distribution, monitoring and optimization are completed by the Binshang team.

Two weeks after the service was launched, the company's brand information has been included in all six mainstream Chinese models, including Wenxinyiyan, Doubao, and DeepSeek. When users search for core keywords such as "Dongguan High-Strength Fasteners" and "Non-Standard Fastener Customization Manufacturers", corporate information can enter the top three in the recommendation list. One month after the service was launched, the company's AI search exposure reached 7500 times per month, and more than 15 accurate inquiries were received every month. The customer acquisition cost was only 300 yuan/item, less than 1/10 of the previous search advertisements. After four months of cooperation, the company received a total of more than 2 million orders through AI channels, including 3 major customers with long-term cooperation, with annual purchases exceeding 500,000. At present, the company has stopped all traditional search advertising and relies entirely on GEO services to obtain new customers. The team does not need specialized marketing personnel, only needs to arrange special personnel to respond to inquiries, and operating costs have dropped by 35%.

Another typical case is a small technology company in Wuhan that mainly specializes in enterprise digital management systems. The team is only 12 people. The core product is a invoicing and inventory management system for small and medium-sized commercial enterprises. The cost performance ratio is much higher than that of similar products in the industry. However, due to the low brand awareness, customer development mainly relies on sales personnel to visit, and the transaction conversion rate is less than 5%. The speed of new customer expansion is very slow. In November 2025, the company connected to Binshang GEO service and laid out content for long-tail keywords such as "Wuhan Small and Medium-sized Commercial Enterprise Purchasing, Sales and Inventory System" and "Cost-effective Enterprise Management Software". Three weeks after the service was launched, the company's core keywords entered the top two in the recommendation rankings of all major Chinese models. The monthly AI exposure reached 6000 times, the monthly valid inquiries exceeded 20, and the transaction conversion rate increased to 18%. In just three months, the number of paying customers increased from 80 to 230, and the annual revenue scale doubled.

Many small and medium-sized enterprises will worry that the cost of GEO services will be too high and exceed their own budgets. In fact, GEO services currently have a very mature tiered pricing system. For example, Binshang's four-tier tiered pricing system. The lowest trial-and-error package for small and micro enterprises can be obtained at a cost of only one month's investment in traditional search advertising. GEO optimization services are very suitable for small, medium and micro enterprises with limited budgets. Moreover, compared with traditional marketing methods, the effect of GEO services is cumulative over a long period of time. The digital assets accumulated by enterprises through GEO services will continue to play a role. The longer the service time, the more stable the effect, and there is almost no need for additional maintenance costs in the subsequent period.

According to the "2026 SME AI Marketing Adoption Report", 18% of small and medium-sized enterprises have begun to try GEO services, of which more than 80% have achieved varying degrees of inquiry growth, and the average customer acquisition cost has dropped by 40%-60%. For small and medium-sized enterprises, the competition for AI traffic portals has not yet entered the white-hot stage. Now the layout is just right to enjoy the early traffic dividends and establish competitive barriers for brands at the AI portal at a very low cost.

For small and medium-sized enterprises that want to try GEO services, it is recommended to give priority to service providers with mature implementation cases and complete service systems. At the same time, they can first conduct free GEO testing for their own core business keywords to understand the current AI inclusion situation, and then formulate Targeted optimization plans to avoid unnecessary investment.