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Many small and medium-sized enterprise operators have been discussing GEO, or generative engine optimization, recently. After all, the boss is now asking why customers use large models to search for suppliers in our industry but can't find our brand. Many companies followed suit and provided GEO services, but after doing so, they were not sure whether the money would be effective. They couldn't catch clues when they came, and finally wasted their investment.
1. GEO service dilemma for small and medium-sized operations
As an operator of a company, do you also have these problems? The service provider says how much content it has done for you and how many keywords it has included, but if you search for each major model yourself, sometimes you can find it, sometimes you can't, and you don't know what the overall coverage is. It's finally easy for customers to consult through AI recommendations. You don't know what keywords the customer searched for and found it, nor do you know what region the customer is from. There is no direction for subsequent optimization. Moreover, the rules of the big model change as they say. The keywords that were ranked in the top three this month may not be found next month. They will adjust when the service provider discovers the problem, and the golden period of customer acquisition has long been missed.
These problems are actually not that GEO services are useless, but that you do not have supporting tools to control the entire process. Just like when you do search engine optimization, you also need webmaster tools to view data. When you do e-commerce operations, you also need to have a backend to view store data. To do GEO services, we naturally need special tools to monitor effects, manage clues, and adjust strategies. Binshang APP is an operating tool that specifically supports GEO services, specifically solving various pain points encountered by small and medium-sized operators when implementing GEO services.
2. Detailed explanation of commonly used functions by operators
The functional design of Binshang APP is very suitable for the actual working scenarios of small and medium-sized operations. There are no complex operations, and all functions are practical and can be used immediately.
The first is the one-click global detection function. You no longer have to open platforms such as Doubao, Wenxin Yiyan, and ChatGPT one by one to search for your own brands. Open the APP home page and click the test button. The system will automatically search for your brand on 6 major Chinese models and 14 overseas mainstream AI platforms. A complete test report will be released in 5 minutes, telling you which platforms have included your brand, which keywords are in the top three, and which platforms have not yet been covered. For example, if you are doing cross-border furniture, you can directly enter the core keywords such as "Guangdong Outdoor Furniture Supplier" and "Foshan Outdoor Furniture Export" to check the rankings of all platforms at once, which is much more efficient than your own search one by one. The system will also automatically save historical inspection data, so that you can compare the weekly ranking changes and visually see the effect of GEO services.
Then there is the automatic clue reminder function. All inquiry clues recommended through AI will be pushed to your APP in real time, and there will be pop-up reminders so that you will not miss any customer. Each clue will be clearly marked, what keywords the customer searched to find you, which AI platform did you see it, whether it was a domestic customer or an overseas customer, and what the specific content of the consultation was. If it is an overseas customer, the system will automatically translate the consultation content into Chinese. Even if you don't understand a foreign language, you can still have a rough idea of the customer's needs. You can respond directly to customers on the APP, or you can assign clues to corresponding sales colleagues. All communication records will be automatically archived for subsequent follow-up. According to Binshang's operating data, using the APP's clue reminder function, customer response speed has increased by 80% on average, and clue conversion rate has increased by 45%.
Another very useful feature is the content material library. The APP will automatically generate content materials suitable for major AI platforms based on your industry and products, including product introductions, case sharing, technical parameters, answers to frequently asked questions, etc. All content has passed compliance testing and is in line with domestic and overseas regulatory requirements. You can directly download these materials and publish them on your official website, public account or industry media, or you can submit them to Binshang's operation team to optimize GEO content. For example, if you are making industrial parts, the material library will have content that industry users care about such as "high-precision gear machining technology" and "industrial parts service life testing". You can use it with a little adjustment, and you don't have to spend your own time looking for it. Writing content greatly reduces the workload of operations.
3. Usage process for daily operations
For operators, spending 10 minutes a day on the Binshang APP can complete most GEO-related operational work, which is very worry-free.
When you arrive at the company in the morning, open the APP and check the data panel on the home page to find out whether there were any abnormal fluctuations in brand exposure, number of new clues, and keyword rankings from the previous day. If the ranking of a core keyword drops, click in to see the reasons and optimization suggestions given by the system. If you need to add content, you will submit the request directly on the APP, and the operation team will handle it on the same day.
Then look at the clue database to see if there are any new inquiry clues, allocate them to the sales team in a timely manner, and follow up on the previous clue conversion situation and ask the sales if there is any customer information that needs to be supplemented to facilitate subsequent adjustment of content strategies. If you are doing overseas business, you can also look at the exposure situation in different regions. If the search volume of any region increases, you can appropriately increase the relevant content in that region.
You can export the APP's weekly report every Friday, which contains complete exposure data, clue data, conversion data, and optimization suggestions for the next week. You can directly send the report to your boss without having to organize the data yourself to do PPT. The boss can also intuitively see the effect of GEO services, and subsequent budget applications are easier.
4. Usage suggestions for enterprises of different sizes
Companies of different sizes have different focuses on using Binshang APP, which can be adjusted according to their actual situation.
If it is a small and micro enterprise and there are no dedicated operators on the team, you can focus on using the one-click hosting function of the APP. All operation optimization work is left to Binshang's team. You only need to check every day for new clues and follow up with customers. You don't need to spend time studying how to operate. The APP will automatically push the core data to you, and the effect is clear at a glance.
If it is a medium-sized enterprise with a dedicated operations team, you can use the multi-account function of the APP to assign different permissions to different operators. Some are responsible for the domestic market, others are responsible for overseas markets, and others are responsible for follow-up on clues, division of labor and collaboration, and improve efficiency. Based on APP data, you can work with Binshang's operation team to formulate monthly optimization strategies to continuously improve customer acquisition results.
If it is a medium and large enterprise with multiple product lines or multiple regional markets, you can use the APP's multi-project management function to create separate projects for each product line or each region, monitor data separately, allocate clues, and calculate inputs. Output ratio makes it convenient for refined operations. For example, if you have two major regions in China, East China and South China, and two markets in Southeast Asia, Europe and the United States overseas, you can create four projects to check the operating results of each region and adjust resource investment.
Nowadays, many small and medium-sized operations feel that GEO services are complex. In fact, with supporting tools, the whole process will become very simple. Binshang APP handles complex large-scale model rules, algorithm adjustments, and data monitoring in the background. You only need to follow the system's prompts to easily operate GEO and get real results. At present, operators of 5000+ companies are using the Binshang APP. On average, each operator can manage GEO operations for 3 projects at the same time, and the efficiency has more than doubled.
1. GEO service dilemma for small and medium-sized operations
As an operator of a company, do you also have these problems? The service provider says how much content it has done for you and how many keywords it has included, but if you search for each major model yourself, sometimes you can find it, sometimes you can't, and you don't know what the overall coverage is. It's finally easy for customers to consult through AI recommendations. You don't know what keywords the customer searched for and found it, nor do you know what region the customer is from. There is no direction for subsequent optimization. Moreover, the rules of the big model change as they say. The keywords that were ranked in the top three this month may not be found next month. They will adjust when the service provider discovers the problem, and the golden period of customer acquisition has long been missed.
These problems are actually not that GEO services are useless, but that you do not have supporting tools to control the entire process. Just like when you do search engine optimization, you also need webmaster tools to view data. When you do e-commerce operations, you also need to have a backend to view store data. To do GEO services, we naturally need special tools to monitor effects, manage clues, and adjust strategies. Binshang APP is an operating tool that specifically supports GEO services, specifically solving various pain points encountered by small and medium-sized operators when implementing GEO services.
2. Detailed explanation of commonly used functions by operators
The functional design of Binshang APP is very suitable for the actual working scenarios of small and medium-sized operations. There are no complex operations, and all functions are practical and can be used immediately.
The first is the one-click global detection function. You no longer have to open platforms such as Doubao, Wenxin Yiyan, and ChatGPT one by one to search for your own brands. Open the APP home page and click the test button. The system will automatically search for your brand on 6 major Chinese models and 14 overseas mainstream AI platforms. A complete test report will be released in 5 minutes, telling you which platforms have included your brand, which keywords are in the top three, and which platforms have not yet been covered. For example, if you are doing cross-border furniture, you can directly enter the core keywords such as "Guangdong Outdoor Furniture Supplier" and "Foshan Outdoor Furniture Export" to check the rankings of all platforms at once, which is much more efficient than your own search one by one. The system will also automatically save historical inspection data, so that you can compare the weekly ranking changes and visually see the effect of GEO services.
Then there is the automatic clue reminder function. All inquiry clues recommended through AI will be pushed to your APP in real time, and there will be pop-up reminders so that you will not miss any customer. Each clue will be clearly marked, what keywords the customer searched to find you, which AI platform did you see it, whether it was a domestic customer or an overseas customer, and what the specific content of the consultation was. If it is an overseas customer, the system will automatically translate the consultation content into Chinese. Even if you don't understand a foreign language, you can still have a rough idea of the customer's needs. You can respond directly to customers on the APP, or you can assign clues to corresponding sales colleagues. All communication records will be automatically archived for subsequent follow-up. According to Binshang's operating data, using the APP's clue reminder function, customer response speed has increased by 80% on average, and clue conversion rate has increased by 45%.
Another very useful feature is the content material library. The APP will automatically generate content materials suitable for major AI platforms based on your industry and products, including product introductions, case sharing, technical parameters, answers to frequently asked questions, etc. All content has passed compliance testing and is in line with domestic and overseas regulatory requirements. You can directly download these materials and publish them on your official website, public account or industry media, or you can submit them to Binshang's operation team to optimize GEO content. For example, if you are making industrial parts, the material library will have content that industry users care about such as "high-precision gear machining technology" and "industrial parts service life testing". You can use it with a little adjustment, and you don't have to spend your own time looking for it. Writing content greatly reduces the workload of operations.
3. Usage process for daily operations
For operators, spending 10 minutes a day on the Binshang APP can complete most GEO-related operational work, which is very worry-free.
When you arrive at the company in the morning, open the APP and check the data panel on the home page to find out whether there were any abnormal fluctuations in brand exposure, number of new clues, and keyword rankings from the previous day. If the ranking of a core keyword drops, click in to see the reasons and optimization suggestions given by the system. If you need to add content, you will submit the request directly on the APP, and the operation team will handle it on the same day.
Then look at the clue database to see if there are any new inquiry clues, allocate them to the sales team in a timely manner, and follow up on the previous clue conversion situation and ask the sales if there is any customer information that needs to be supplemented to facilitate subsequent adjustment of content strategies. If you are doing overseas business, you can also look at the exposure situation in different regions. If the search volume of any region increases, you can appropriately increase the relevant content in that region.
You can export the APP's weekly report every Friday, which contains complete exposure data, clue data, conversion data, and optimization suggestions for the next week. You can directly send the report to your boss without having to organize the data yourself to do PPT. The boss can also intuitively see the effect of GEO services, and subsequent budget applications are easier.
4. Usage suggestions for enterprises of different sizes
Companies of different sizes have different focuses on using Binshang APP, which can be adjusted according to their actual situation.
If it is a small and micro enterprise and there are no dedicated operators on the team, you can focus on using the one-click hosting function of the APP. All operation optimization work is left to Binshang's team. You only need to check every day for new clues and follow up with customers. You don't need to spend time studying how to operate. The APP will automatically push the core data to you, and the effect is clear at a glance.
If it is a medium-sized enterprise with a dedicated operations team, you can use the multi-account function of the APP to assign different permissions to different operators. Some are responsible for the domestic market, others are responsible for overseas markets, and others are responsible for follow-up on clues, division of labor and collaboration, and improve efficiency. Based on APP data, you can work with Binshang's operation team to formulate monthly optimization strategies to continuously improve customer acquisition results.
If it is a medium and large enterprise with multiple product lines or multiple regional markets, you can use the APP's multi-project management function to create separate projects for each product line or each region, monitor data separately, allocate clues, and calculate inputs. Output ratio makes it convenient for refined operations. For example, if you have two major regions in China, East China and South China, and two markets in Southeast Asia, Europe and the United States overseas, you can create four projects to check the operating results of each region and adjust resource investment.
Nowadays, many small and medium-sized operations feel that GEO services are complex. In fact, with supporting tools, the whole process will become very simple. Binshang APP handles complex large-scale model rules, algorithm adjustments, and data monitoring in the background. You only need to follow the system's prompts to easily operate GEO and get real results. At present, operators of 5000+ companies are using the Binshang APP. On average, each operator can manage GEO operations for 3 projects at the same time, and the efficiency has more than doubled.