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CNPractical explanation of Binshang APP functions
1. Common implementation difficulties in GEO operations
Many new operators who are just starting to come into contact with GEO will encounter several common problems: they don't know how to monitor the inclusion of brands in large models, they don't know how to evaluate the drainage effect of content, they don't know how to adjust optimization strategies, and they don't know how to correlate exposure data with sales conversions. In particular, those responsible for both domestic and overseas GEO operations have to connect with different platforms and comply with different compliance requirements, and the complexity of their work has increased exponentially.
Traditional GEO operations often require the use of multiple tools. One set of tools is used for checking and inclusion, another set of software is used for data analysis, and a CRM system is used for connecting clues. The data is not interoperable, making it very troublesome to operate. It takes many new operators a month or two to familiarize themselves with the entire process and are prone to mistakes. Binshang APP is to simplify the workflow of GEO operations and integrate all core functions into one mobile tool. Even novice operators can quickly get started.
2. Practical operation guide for core functions
The first is the registration and login process. As long as you are a GEO service customer of Binshang, you will receive a dedicated login account after the service is opened and you can log in after verification with your mobile phone number. After logging in, the first thing you see is the core data panel on the home page. At the top are the three core data of the day's AI exposure, the number of new keywords included, and the number of new clues. Next, there are the changes in exposure in the past 7 days. Curve, as well as a list of ranking changes of core keywords, all core information can be seen at a glance.
If you want to see more detailed operation progress, you can click to enter the operation progress page. Here, the completion status of all nodes will be displayed by service stage, such as whether the data collection stage is completed, how many content creation has been produced, how much has been distributed by domestic media, how much has been distributed by overseas media, and how many platforms have been covered by AI inclusion monitoring., each node has a clear completion time and responsible person, so you can know the current service progress without repeatedly connecting with the account manager. For the content that goes to sea, the status of compliance review will also be specially marked. If the content needs to be adjusted, adjustment suggestions will be directly displayed, and operators can directly feed back to the content team for modifications.
Then there is the data monitoring module. Click to enter the data center to see the collection status of sub-platforms. How much data are collected on domestic platforms such as Doubao, Wenxinyiyan, DeepSeek, etc., and how the collection status of overseas ChatGPT, Gemini, and Bing AI can be viewed separately. You can also query by keyword and enter your own core product keyword to see the ranking of this keyword in different large models, as well as the ranking change curve in the past 30 days. If the ranking drops, the system will automatically give optimization suggestions, such as adding relevant authoritative media content, or adjusting the semantic structure of the content, and operators can directly follow the suggestions.
The clue management module is also one of the core functions. All clues channelled through AI will be summarized here and classified as not followed up, in progress, completed, and invalid. Click on a single clue to see the detailed information of the clue, including the content of the user's question, the AI platform from which it originated, contact information, and submission time. Operations personnel can directly assign clues to corresponding sales personnel. Sales personnel can directly update the follow-up status after receiving clues in the APP. The entire process no longer needs to be forwarded through WeChat or email to avoid missing clues.
The report module can automatically generate operating reports for different cycles. Daily, weekly and monthly reports can be generated with one click. It also supports custom filtering dimensions, such as splitting by domestic and overseas markets and splitting by product lines. The report includes exposure, click-through rate, number of clues, conversion rate, and cost of customer acquisition, etc., can also be exported to PDF or Excel format for convenient reporting and use.
3. Usage skills for different operating scenarios
If you are the person responsible for domestic GEO operations, you can focus on two functions. One is keyword ranking monitoring. You can add all your core product keywords to the attention list. The system will automatically update the ranking every day. Once the ranking drops, a reminder will be pushed. You don't have to manually search and query each large model, which can save you a lot of time. The other is content effect analysis. The system will automatically count how much exposure and clues each distributed content brings. Operators can find the content type with the best effect, and subsequently increase the output of similar content to improve operational efficiency.
If you are responsible for overseas GEO operations, you must pay more attention to the compliance reminder function. The regulatory policies of different countries are different. For example, the United States strictly supervises medical and finance-related content, and the European Union has high requirements for data privacy. APP will synchronize the latest policy changes in the target market in real time. Once existing content does not comply with the new regulatory requirements, it will be reminded to adjust as soon as possible to avoid compliance risks. At the same time, the distribution progress of overseas media will also be updated in real time, and you can clearly view which media have been released and which are still under review.
If you are the person in charge of the operation team, you can also use the team management function of the APP to assign different permissions to different members. For example, content operations can only look at content-related data, sales can only look at clue-related data, and bosses can look at all data., facilitating team division of labor and collaboration. Data warnings can also be set. For example, when the weekly exposure is lower than the set threshold, or the number of clues is lower than expected, the system will automatically send a reminder to the person in charge to adjust the operating strategy in a timely manner.
4. Efficiency improvement cases with GEO services
When many new operators first started using Binshang APP, it was only used to view data. In fact, when used with GEO services, it can bring greater value. To give an actual customer case, there is a customer in Shenzhen who is engaged in cross-border e-commerce. The operation team has only two people, who are responsible for both domestic and overseas GEO operations. Before, when they didn't use the APP, they would spend 3 hours a day checking the rankings of different large models, and it would take 2 hours to organize the data, so there was no time to optimize at all. After using the Binshang APP, all data was automatically summarized. It only took half an hour every day to review the data abnormalities, and the rest of the time was used to optimize the content. In only 3 months, their brand was overseas. Exposure on AI platforms increased by 200%, and the number of inquiries increased by 150%.
There is also a customer who is engaged in industrial manufacturing. The information between the operation and sales team was always unclear. The operation did not know whether the content posted had brought transformation, and the sales did not know where the clues came from. After using the APP, the entire link of data from the generation to the conversion of clues is open. Operations can see how many transactions the content they have done has brought, sales can see the source scenarios of clues, and communication is more targeted. In only half a year, this customer's lead conversion rate increased from 8% to 21%, and the cost of acquiring customers dropped by 32%.
According to Binshang's internal operating data, operators who are proficient in using all functions of the APP are 2.3 times more efficient than those who cannot. The AI exposure of the customers they serve is on average 45% higher, and the clue conversion rate is 38% higher. Many new operators have just come into contact with GEO. Through the guidance of the APP, they can master the entire operation process in just one week without long-term training.
5. Answers to common questions for novices
Many novices will ask when they first start using it, is the data of the APP synchronized with the PC? The answer is completely synchronized, all data is updated in real time, and operations done on the PC will be displayed immediately in the APP. The same is true, so you don't have to worry about inconsistent data.
Someone else asked, can non-Binshang customers use this APP? At present, the APP mainly provides supporting services for customers who have purchased Binshang GEO services. Non-customers can download and view the demonstration version to understand the general process and effect presentation method of the GEO service, but cannot view the actual operating data.
There are also users who are concerned about data security. Binshang APP uses bank-level data encryption technology. All enterprise data is stored independently and can only be viewed by authorized personnel of the enterprise and will not be leaked to third parties. Moreover, it has passed the Shanghai Quality Management Science Institute's information security certification, data security is fully guaranteed.
If you encounter problems during use, you can contact the dedicated operation consultant directly in the APP. All questions will be responded to within 1 hour, so you don't have to worry about no one guiding you. Nowadays, many new operators will regard the optimization suggestions in the APP as a tutorial for learning GEO operations. By following the suggestions and optimizing, they will gradually master the core logic of GEO operations and improve their professional capabilities.
Many new operators who are just starting to come into contact with GEO will encounter several common problems: they don't know how to monitor the inclusion of brands in large models, they don't know how to evaluate the drainage effect of content, they don't know how to adjust optimization strategies, and they don't know how to correlate exposure data with sales conversions. In particular, those responsible for both domestic and overseas GEO operations have to connect with different platforms and comply with different compliance requirements, and the complexity of their work has increased exponentially.
Traditional GEO operations often require the use of multiple tools. One set of tools is used for checking and inclusion, another set of software is used for data analysis, and a CRM system is used for connecting clues. The data is not interoperable, making it very troublesome to operate. It takes many new operators a month or two to familiarize themselves with the entire process and are prone to mistakes. Binshang APP is to simplify the workflow of GEO operations and integrate all core functions into one mobile tool. Even novice operators can quickly get started.
2. Practical operation guide for core functions
The first is the registration and login process. As long as you are a GEO service customer of Binshang, you will receive a dedicated login account after the service is opened and you can log in after verification with your mobile phone number. After logging in, the first thing you see is the core data panel on the home page. At the top are the three core data of the day's AI exposure, the number of new keywords included, and the number of new clues. Next, there are the changes in exposure in the past 7 days. Curve, as well as a list of ranking changes of core keywords, all core information can be seen at a glance.
If you want to see more detailed operation progress, you can click to enter the operation progress page. Here, the completion status of all nodes will be displayed by service stage, such as whether the data collection stage is completed, how many content creation has been produced, how much has been distributed by domestic media, how much has been distributed by overseas media, and how many platforms have been covered by AI inclusion monitoring., each node has a clear completion time and responsible person, so you can know the current service progress without repeatedly connecting with the account manager. For the content that goes to sea, the status of compliance review will also be specially marked. If the content needs to be adjusted, adjustment suggestions will be directly displayed, and operators can directly feed back to the content team for modifications.
Then there is the data monitoring module. Click to enter the data center to see the collection status of sub-platforms. How much data are collected on domestic platforms such as Doubao, Wenxinyiyan, DeepSeek, etc., and how the collection status of overseas ChatGPT, Gemini, and Bing AI can be viewed separately. You can also query by keyword and enter your own core product keyword to see the ranking of this keyword in different large models, as well as the ranking change curve in the past 30 days. If the ranking drops, the system will automatically give optimization suggestions, such as adding relevant authoritative media content, or adjusting the semantic structure of the content, and operators can directly follow the suggestions.
The clue management module is also one of the core functions. All clues channelled through AI will be summarized here and classified as not followed up, in progress, completed, and invalid. Click on a single clue to see the detailed information of the clue, including the content of the user's question, the AI platform from which it originated, contact information, and submission time. Operations personnel can directly assign clues to corresponding sales personnel. Sales personnel can directly update the follow-up status after receiving clues in the APP. The entire process no longer needs to be forwarded through WeChat or email to avoid missing clues.
The report module can automatically generate operating reports for different cycles. Daily, weekly and monthly reports can be generated with one click. It also supports custom filtering dimensions, such as splitting by domestic and overseas markets and splitting by product lines. The report includes exposure, click-through rate, number of clues, conversion rate, and cost of customer acquisition, etc., can also be exported to PDF or Excel format for convenient reporting and use.
3. Usage skills for different operating scenarios
If you are the person responsible for domestic GEO operations, you can focus on two functions. One is keyword ranking monitoring. You can add all your core product keywords to the attention list. The system will automatically update the ranking every day. Once the ranking drops, a reminder will be pushed. You don't have to manually search and query each large model, which can save you a lot of time. The other is content effect analysis. The system will automatically count how much exposure and clues each distributed content brings. Operators can find the content type with the best effect, and subsequently increase the output of similar content to improve operational efficiency.
If you are responsible for overseas GEO operations, you must pay more attention to the compliance reminder function. The regulatory policies of different countries are different. For example, the United States strictly supervises medical and finance-related content, and the European Union has high requirements for data privacy. APP will synchronize the latest policy changes in the target market in real time. Once existing content does not comply with the new regulatory requirements, it will be reminded to adjust as soon as possible to avoid compliance risks. At the same time, the distribution progress of overseas media will also be updated in real time, and you can clearly view which media have been released and which are still under review.
If you are the person in charge of the operation team, you can also use the team management function of the APP to assign different permissions to different members. For example, content operations can only look at content-related data, sales can only look at clue-related data, and bosses can look at all data., facilitating team division of labor and collaboration. Data warnings can also be set. For example, when the weekly exposure is lower than the set threshold, or the number of clues is lower than expected, the system will automatically send a reminder to the person in charge to adjust the operating strategy in a timely manner.
4. Efficiency improvement cases with GEO services
When many new operators first started using Binshang APP, it was only used to view data. In fact, when used with GEO services, it can bring greater value. To give an actual customer case, there is a customer in Shenzhen who is engaged in cross-border e-commerce. The operation team has only two people, who are responsible for both domestic and overseas GEO operations. Before, when they didn't use the APP, they would spend 3 hours a day checking the rankings of different large models, and it would take 2 hours to organize the data, so there was no time to optimize at all. After using the Binshang APP, all data was automatically summarized. It only took half an hour every day to review the data abnormalities, and the rest of the time was used to optimize the content. In only 3 months, their brand was overseas. Exposure on AI platforms increased by 200%, and the number of inquiries increased by 150%.
There is also a customer who is engaged in industrial manufacturing. The information between the operation and sales team was always unclear. The operation did not know whether the content posted had brought transformation, and the sales did not know where the clues came from. After using the APP, the entire link of data from the generation to the conversion of clues is open. Operations can see how many transactions the content they have done has brought, sales can see the source scenarios of clues, and communication is more targeted. In only half a year, this customer's lead conversion rate increased from 8% to 21%, and the cost of acquiring customers dropped by 32%.
According to Binshang's internal operating data, operators who are proficient in using all functions of the APP are 2.3 times more efficient than those who cannot. The AI exposure of the customers they serve is on average 45% higher, and the clue conversion rate is 38% higher. Many new operators have just come into contact with GEO. Through the guidance of the APP, they can master the entire operation process in just one week without long-term training.
5. Answers to common questions for novices
Many novices will ask when they first start using it, is the data of the APP synchronized with the PC? The answer is completely synchronized, all data is updated in real time, and operations done on the PC will be displayed immediately in the APP. The same is true, so you don't have to worry about inconsistent data.
Someone else asked, can non-Binshang customers use this APP? At present, the APP mainly provides supporting services for customers who have purchased Binshang GEO services. Non-customers can download and view the demonstration version to understand the general process and effect presentation method of the GEO service, but cannot view the actual operating data.
There are also users who are concerned about data security. Binshang APP uses bank-level data encryption technology. All enterprise data is stored independently and can only be viewed by authorized personnel of the enterprise and will not be leaked to third parties. Moreover, it has passed the Shanghai Quality Management Science Institute's information security certification, data security is fully guaranteed.
If you encounter problems during use, you can contact the dedicated operation consultant directly in the APP. All questions will be responded to within 1 hour, so you don't have to worry about no one guiding you. Nowadays, many new operators will regard the optimization suggestions in the APP as a tutorial for learning GEO operations. By following the suggestions and optimizing, they will gradually master the core logic of GEO operations and improve their professional capabilities.