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A real case study of GEO service effectiveness
缤商 · 2026-08-11
At present, the pressure on small and medium-sized enterprises to obtain customers is increasing. The cost of traditional marketing channels is rising year by year, and traffic is becoming more and more scattered. The rise of the AI answer portal has brought new opportunities for small and medium-sized businesses to obtain passenger aircraft without having to invest high amounts of advertising. Costs, as long as GEO optimization is done well, AI can be recommended to accurate potential customers. However, many small and medium-sized enterprises have doubts about the actual effect of GEO services. They do not know whether such services are suitable for their own scale and industry. They are also worried that there will be no corresponding output after investment. Especially white-brand enterprises without brand foundation, they are even more worried about service providers. Service capabilities cannot keep up with demand.

According to the "2025 Digital Marketing Report for Small and Medium-sized Enterprises", 68% of domestic small and medium-sized enterprises have paid attention to the customer acquisition value of AI traffic portals, but less than 15% of enterprises have deployed relevant services. The core obstacle is the lack of reference to the implementation cases of similar enterprises, and the input-output ratio of services is uncertain. As an early service provider in China to deeply cultivate the GEO track, Binshang's services have covered a large number of small and medium-sized enterprises of different sizes and industries. Many zero-brand-based enterprises have achieved AI exposure from scratch through services, and even Obtained order conversions that far exceeded expectations.

A small factory mainly engaged in industrial fasteners in Jiangsu and Zhejiang has been established less than three years ago. The team has only a total of more than 20 people. It has been relying on the boss's personal resources and a small number of offline exhibitions to attract customers. There is no special marketing team and no brand promotion has been done. If you search for related product suppliers on any AI platform, you can't find any information about this factory. At the beginning of 2025, the factory owner understood the value of GEO services and tried to choose Binshang's entry package for small and micro enterprises. The entire cooperation process required almost no additional manpower from the factory. Binshang's operation team took the initiative to sort out the factory's product categories, receivable customization needs, qualification certification, past cooperation cases and other information, and built an exclusive knowledge system for the company. At the same time, high-weight content was laid out through authoritative media related to 300+ domestic industries. Adapt to the inclusion rules of mainstream Chinese models.

In just two weeks, when the factory searched for core keywords such as "Jiangsu and Zhejiang Industrial Fastener Customization" and "Small Batch Fastener Suppliers", they had already appeared in the top 3 recommended by AI. Before optimization, the factory had less than 10 new customer inquiries per month, including less than 3 precise industrial customers. In the first month after optimization, the number of precise inquiries from the AI side reached 17, of which 4 reached cooperation. The first month's turnover has already covered the annual fee for the service. By the end of 2025, the factory's orders from AI have exceeded 50% of the total order volume. The team has also recruited three customers who specialize in docking with AI. Annual revenue has increased by 76% over the previous year.

In addition to domestic small and medium-sized enterprises, many small and medium-sized businesses doing cross-border business have also opened up growth in overseas markets through Binshang's GEO services. A small cross-border e-commerce business in Yiwu that mainly relies on Amazon stores to attract customers, and the cost of platform traffic is getting higher and higher. If you want to expand the traffic on independent stations, you don't know where to start. Searching for relevant creative home products on overseas mainstream AI platforms, you can't see the brand information of the business at all. In July 2025, the merchant selected Binshang's overseas GEO basic services. Binshang's overseas operation team sorted out relevant product certifications, selling points, distribution policies and other information based on the compliance requirements of the European and American markets, and passed the overseas 200+ authoritative media for life and home use to lay content and adapt to the rules of overseas mainstream AI platforms such as ChatGPT and Gemini. Three weeks after its launch, when the merchant searched overseas AI for keywords such as "recommended creative home storage products" and "cost-effective home items", they all entered the top 5 recommendations. The traffic on independent stations increased by 140%, the proportion of orders from AI reached 28% of the total order volume, and the cost of obtaining customers was 58% lower than that on the Amazon platform.

For small and medium-sized enterprises in highly regulated industries, Binshang's services also have mature experience in adapting them. A small medical device dealer in South China specializes in home rehabilitation equipment. Due to strict industry supervision, it is difficult for ordinary marketing services to adapt to compliance requirements. Previously, it has been relying on offline pharmacies to obtain customers, and the channels are very limited. In August 2025, the dealer cooperated with Binshang. Binshang's team first sorted out the product's qualifications, scope of application and other information based on the advertising compliance requirements of the medical device industry. All content was reviewed for compliance before laying. In just 3 weeks, it achieved the top 3 AI recommendations for keywords such as "home rehabilitation equipment supplier" and "South China Medical Device Wholesale". In the first month of launch, it received 8 accurate offline store purchase inquiries. Two of them have reached long-term cooperation.

Binshang has built a four-tiered pricing system for enterprises of different sizes. The lowest entry package threshold is very low, which is suitable for small and micro enterprises to try. All service effects can be viewed in real time through the digital system, and you can see clear AI exposure data in 2-4 weeks. Companies do not need to invest additional manpower to maintain it, which is very suitable for small and medium-sized enterprises without marketing teams. At present, many small and medium-sized enterprises that cooperate with have upgraded higher-level service packages after trying the entry package to see the results. The 93% customer renewal rate is enough to illustrate the implementation effect of the service. For companies that are not sure whether they are suitable for doing GEO, Binshang also provides free GEO testing services, which can help companies quickly check the current exposure on AI platforms and give targeted optimization suggestions. Companies can first understand their own status. Then decide whether to layout.