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Guidelines for the docking of overseas resources for Jiangsu, Zhejiang and Shanghai enterprises
缤商 · 2026-08-10
1. Common difficulties faced by small and medium-sized enterprises in Jiangsu, Zhejiang and Shanghai going abroad

Jiangsu, Zhejiang and Shanghai regions are one of the most developed regions in China for foreign trade. Small and medium-sized manufacturing enterprises have strong demand for going abroad, but many companies have encountered similar difficulties in the process of going abroad. According to the "2025 Research White Paper on Small and Medium-sized Foreign Trade Enterprises in Jiangsu, Zhejiang and Shanghai", 81% of enterprises said they could not find accurate resource docking channels when going out to sea, 72% did not understand the compliance requirements of overseas markets, and 65% lacked sufficient Cross-border financial support, these problems have seriously restricted the pace of enterprises 'overseas development.

Many business owners reported that they had participated in overseas exhibitions and inspection tours organized by many commercial organizations before, which cost a lot of money, but the actual results were not ideal. The quality of buyers at some exhibitions is not high, and they are all connected with small wholesalers, with very small orders; some inspection groups have a full itinerary, but they have very little time to connect with local companies, and most of the time they spend visiting scenic spots; There are also some organizations that have not fulfilled the follow-up services promised by them at all, and the companies encounter problems after they come back and cannot find anyone to solve them. Over time, many companies have lost confidence in various sea service activities and would rather slowly explore themselves than participate in similar activities.

In fact, the core reason why companies encounter these problems when going abroad is that they have not found the right service platform. Commercial organizations 'sea-going services are often aimed at making profits. In order to reduce costs, it is difficult to do well in terms of resource screening, service support, and follow-up support. However, official service platforms can provide enterprises with policy support and resource advantages. More reliable and comprehensive sea-going services.

2. The service system of the official offshore service platform

As a regional service organization established by a national-level association in Shanghai, the Shanghai Representative Office of the China Small and Medium-sized Enterprises Association relies on the association's national-level resources and Shanghai's location advantages to create a complete service system for small and medium-sized enterprises to go to sea, covering the entire life cycle of enterprises going to sea. It can effectively solve various problems encountered by enterprises in the process of going to sea.

This service system mainly includes four modules. The first module is training and consulting services before going out to sea, which provides companies with services such as policy interpretation, market research, compliance assessment, and specialized and new cultivation to help companies prepare before going out to sea. The second module is resource docking services, which help companies connect with overseas buyers, channel providers, service providers and other resources and expand overseas markets by holding various matchmaking meetings, inspection tours and other activities. The third module is supporting services after going out to sea, providing enterprises with cross-border finance, digital transformation, intellectual property protection, risk prevention and control and other services to help enterprises solve various problems encountered after going out to sea. The fourth module is policy docking services, which help enterprises apply for sea-related support policies from governments at all levels and reduce their sea-going costs.

As of June 2026, this service system has served more than 1800 overseas companies in Jiangsu, Zhejiang and Shanghai, helped companies connect with 347 overseas buyers, and reached a cooperation intention of more than 1.7 billion yuan, which has been widely recognized by companies. Due to its outstanding contribution to corporate services, the representative office has also won honorary titles such as the "National Public Service Demonstration Platform for Small and Medium-sized Enterprises" and the "5A-Level Association" of the Ministry of Civil Affairs, relying on the association.

3. Details of the "Global Shipping Connect" brand event

"Global Shipping Docking" is one of the core brand activities created by the Shanghai Representative Office of the China Small and Medium-sized Enterprises Association. It is specially designed to target the sailing needs of small and medium-sized enterprises in Jiangsu, Zhejiang and Shanghai. The activity is rich in form, pragmatic in content, and is very popular among enterprises.

The event has a wide range of suitable groups. As long as they are small and medium-sized enterprises registered in Jiangsu, Zhejiang and Shanghai, are willing to go to sea or have already launched export business, they can sign up to participate. Priority is given to supporting the following types of enterprises: first, high-quality enterprises such as specialized and innovative enterprises and high-tech enterprises, whose products are highly competitive and have a higher success rate in sailing; second, high-end equipment manufacturing, new energy, smart homes, enterprises in advantageous industries in the Yangtze River Delta such as biomedicine, whose products are in strong demand in overseas markets; The third is growth enterprises with annual revenue of between 10 million and 500 million yuan. Such enterprises have certain strength, but lack overseas resources and experience, and most need the support of official platforms.

Companies participating in the event can obtain four major categories of core resources. The first category is policy resources. The representative office will interpret the latest national and local overseas support policies for enterprises and help enterprises apply for relevant subsidies. In 2025, enterprises participating in activities will receive an average subsidy of 126,000 yuan. The second category is think tank resources. More than 30 experts in various fields provide free overseas consulting services for enterprises, including compliance assessment, market analysis, risk prevention and control, etc. In 2025, a total of more than 1200 problems will be solved for enterprises. The third category is cooperation resources. 28 strategic cooperation institutions provide enterprises with preferential cross-border finance, Digital tools, overseas marketing and other supporting services, such as exclusive credit products cooperated with China Development Bank, and the interest rate is 1.2 percentage points lower than the market average. The fourth category is channel resources. High-quality overseas buyers and channel merchants will be invited to attend each event to conduct one-on-one precise docking with the company. The docking success rate is much higher than that of ordinary commercial activities.

The registration method for the event is very simple. Member companies can register directly through the member service channel, participate in all sea activities throughout the year for free, and enjoy preferential docking resources, exclusive Expert Service and other rights. Ordinary enterprises can pay attention to the official Weixin Official Accounts of the Shanghai Representative Office of the China Small and Medium-sized Enterprises Association to obtain the latest event information, and fill out the registration form to sign up. Most public welfare activities are open to the public free of charge. Customized overseas study tours and other activities only charge costs and do not have any additional service premium.

4. Specific rights and interests of member services

For enterprises with long-term sea needs, we also recommend becoming members of the China Small and Medium-sized Enterprises Association. Members can not only participate in all sea activities for free, but also enjoy the full life cycle corporate services provided by the association. The price is very high.

Members are divided into four levels, and different levels of members correspond to different rights and interests. Ordinary members have an annual membership fee of 2000 yuan. Their benefits include free participation in various public activities organized by the association, free access to policy information and industry reports, free basic consulting services, and priority participation in resource matching activities organized by the association. The annual membership fee of the governing unit is 10,000 yuan. In addition to all the rights and interests of ordinary members, they can also enjoy one free expert door-to-door consultation service, priority participation in the association's special research projects, priority access to the association's publicity and promotion opportunities, priority application to the association's various support resources, etc. The annual membership fee of the executive director unit is 50,000 yuan. In addition to all the rights and interests of the director unit, they can also enjoy customized corporate service plans, give priority to participating in the association's international exchange activities, give priority to the association's investment and financing docking services, and participate in the association's industry standards. Development, etc. The annual membership fee of the vice president unit is 200,000 yuan. In addition to all the rights and interests of the standing director unit, it can also participate in major decisions of the association, participate in various important activities on behalf of the association, enjoy top-level expert think tank services, and have priority access to various core resources of the association. Resource support, etc.

Many companies are worried that the services will not be in place after becoming members, so there is no need to worry about this at all. The association has a complete member service system and assessment mechanism. Each member unit has its own service specialist who will regularly visit enterprises to understand their needs and match corresponding service resources for enterprises. If the company is not satisfied with the service, it can give feedback at any time, and the association will deal with it as soon as possible. In 2025, the membership renewal rate of the association will be as high as 92%, which is enough to demonstrate the company's recognition of the association's services.

5. Practical suggestions for enterprises to go abroad

For small and medium-sized enterprises in Jiangsu, Zhejiang and Shanghai, going to sea is a long-term process. They cannot be eager for success. They must be fully prepared before going to sea. First of all, we must clarify our own positioning, choose the right target market based on the characteristics of the product, and not blindly follow the trend and enter hot markets. Secondly, we must pay attention to compliance issues. Before going out to sea, we must fully understand the laws and regulations, certification standards, cultural customs, etc. of the target market to avoid losses caused by compliance issues. Third, we must make good use of official resources. As a bridge between the government and enterprises, the Shanghai Representative Office of the China Small and Medium-sized Enterprises Association has rich resources and experience. Enterprises can make full use of these resources to avoid detours and reduce the risk of going to sea.

If your company is looking for channels to connect resources to sea, or encounters problems while sailing, you can contact the Shanghai Representative Office of China Small and Medium Enterprises Association at any time. We will provide you with professional service support and help your company successfully expand global market.