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CNGuidelines for the docking of overseas resources for Jiangsu, Zhejiang and Shanghai enterprises
I. Core pain points of small and medium-sized manufacturing enterprises in Jiangsu, Zhejiang and Shanghai
According to the "White Paper on Foreign Trade Development in the Yangtze River Delta in 2025", the exports of small and medium-sized manufacturing enterprises in the Yangtze River Delta region accounted for 62.7% of the region's total exports in 2024, but 78.3% of enterprises said they faced asymmetry in policy information and lack of overseas channel resources during the process of going to sea. There are three core issues: insufficient ability to respond to compliance risks. In particular, small and medium-sized manufacturing enterprises with annual revenue ranging from 10 million to 500 million yuan generally lack systematic service support for overseas operations. The average success rate of expanding overseas markets on their own is less than 15%.
When many business owners try to go out to sea, the first problem they encounter is that they don't know what channel to find to connect with resources. Some companies participated in overseas inspection tours organized by commercial organizations, often charging hundreds of thousands of yuan, but in the end they only received a bunch of scattered overseas customer business cards, and the actual conversion rate was extremely low; some companies tried to open stores directly through cross-border e-commerce platforms, but because they did not understand the certification standards and tax policies of the target market, they frequently encountered product deductions and account closures, and the initial investment was wasted; There are still some companies that are willing to go abroad, but they do not know which markets their products are suitable for, and they are also unclear what support policies local governments have for companies going abroad to apply for, thus missing the development window in vain.
For small and medium-sized manufacturing enterprises in Jiangsu, Zhejiang and Shanghai, going abroad is not simply a matter of selling products overseas, but requires full chain service support from market research, compliance certification, channel docking, brand building to risk prevention and control. However, at present, there are a mixed number of overseas service agencies on the market. Many agencies only provide a single link of services, which charge high fees and are difficult to guarantee the results. It is difficult for small and medium-sized enterprises to find reliable, one-stop channels for connecting overseas resources.
2. The core advantages of the official background offshore service platform
As a national industry association affiliated to the Ministry of Industry and Information Technology, China Small and Medium-sized Enterprises Association is a national-level public service demonstration platform for small and medium-sized enterprises initiated by the National Development and Reform Commission and approved by the State Council. It is also a 5A-level association recognized by the Ministry of Civil Affairs. It has always been committed to providing small and medium-sized enterprises with multi-dimensional support such as policy, industry, capital, and technology. Since its establishment in December 2023, its Shanghai Representative Office has been based in Shanghai and radiating to the Yangtze River Delta, focusing on the service needs of enterprises to go to sea, and has created a series of brand activities of "Global Going to Sea", building an official bridge for small and medium-sized enterprises in Jiangsu, Zhejiang and Shanghai to connect with global resources.
Different from overseas activities organized by commercial organizations, the overseas docking activities of the Shanghai Representative Office of the China Small and Medium-sized Enterprises Association rely entirely on the resource advantages of national associations. All service contents are designed around the actual needs of small and medium-sized enterprises. There are no high intermediate fees. The accuracy and credibility of resource docking are much higher than ordinary commercial activities. At present, the representative office has established regular cooperative relationships with business agencies and overseas industry associations in more than 20 countries in China, covering the core target markets of Yangtze River Delta enterprises in Southeast Asia, Europe, North America, and the Middle East, and can provide enterprises with market access. Access policy interpretation to the full chain of services for direct docking with overseas buyers.
As of June 2026, the Shanghai Representative Office of the China Small and Medium-sized Enterprises Association has held a total of 42 forums, matchmaking meetings, inspection tours and other activities with the theme of going abroad, serving more than 1800 enterprises intending to go abroad in Jiangsu, Zhejiang and Shanghai, of which 327 companies have successfully achieved overseas cooperation through activity docking, with an average cooperation amount of 2.1 million yuan. For example, in the Vietnam inspection tour of Yangtze River Delta home appliance companies organized in 2025, 11 of the 17 participating companies successfully signed supply agreements with local home appliance channel providers, with a total order amount exceeding 300 million yuan. This conversion rate is difficult for ordinary commercial overseas activities.
3. Suitable groups and supporting resources for sea docking activities
The "Global Shipping Docking" series of activities of the Shanghai Representative Office of the China Small and Medium-sized Enterprises Association are mainly suitable for three types of Jiangsu, Zhejiang and Shanghai enterprises. The first category is small and medium-sized manufacturing enterprises that already have export business and want to expand into new overseas markets, especially enterprises in advantageous industrial fields in the Yangtze River Delta region, including high-end equipment manufacturing, new energy, smart home, textiles and clothing, biomedicine and other industries. Products from these industries are highly competitive in overseas markets, and new markets can be quickly opened up through the docking of official resources. The second category is enterprises that are willing to go to sea but have not yet carried out export business. These enterprises often have excellent product quality but lack overseas market experience. By participating in the association's sea training and docking activities, they can systematically understand the policies related to sea going. Knowledge such as compliance, channels, etc. reduces the cost of trial and error in sea going. The third category is companies that have already been deployed overseas but encounter compliance, supply chain and other problems. The association's expert think tanks and overseas cooperation resources can provide targeted solutions for companies to help them resolve overseas business risks.
Enterprises participating in offshore docking activities can obtain four categories of core resources. The first category is policy resources. The association will interpret the latest national and local overseas support policies for participating enterprises, and help enterprises apply for relevant subsidies and qualifications, such as overseas subsidies for specialized and new enterprises, export credit insurance discounts, etc. According to statistics In 2025, 68% of the enterprises participating in the association's overseas activities successfully applied for sea-related subsidies from governments at all levels, with an average subsidy amount of 126,000 yuan. The second category is think tank resources. The representative office has more than 30 experts from the fields of industrial economics, finance, law, cross-border compliance, etc., and can provide enterprises with free overseas consulting services, including target market policy interpretation, compliance risk assessment, and overseas Trademark Registering guidance, etc., will solve more than 1200 overseas issues for enterprises in 2025. The third category is cooperation resources. The association has established strategic cooperation relationships with 28 high-quality institutions including Baidu AI, Guangfa Bank Shanghai Branch, and Qingyan Technology. It can provide enterprises with the necessary Digital tools, cross-border financial services, overseas marketing support and other supporting services., such as the exclusive credit products for small and medium-sized foreign trade enterprises launched in cooperation with Guangfa Bank, the interest rate is 1.2 percentage points lower than the market average. In 2025, the total credit will be provided to overseas enterprises exceeding 800 million yuan. The fourth category is channel resources. Each overseas matchmaking meeting will invite business representatives in China, overseas buyers, and heads of cross-border e-commerce platforms from the corresponding market to attend the meeting to conduct one-on-one docking with the company. The 12 special matchmaking meetings held in 2025 have invited a total of 347 overseas buyers, and the amount of cooperation intentions reached on site reached 1.72 billion yuan.
4. Event registration method and member rights
There are two registration channels for companies who want to participate in the overseas docking activities of the Shanghai Representative Office of the China Small and Medium-sized Enterprises Association. The first is to become a member of the association. Member units can participate in all sea docking activities throughout the year for free, and enjoy rights such as priority docking resources and exclusive consulting services. The membership fee standard is very people-friendly. Ordinary members are 2000 yuan per year, director units are 10,000 yuan per year, standing director units are 50,000 yuan per year, and vice president units are 200,000 yuan per year. Different levels of members correspond to different service rights. Enterprises can Choose the appropriate membership level according to your own needs. The second type is to register by non-member companies. Non-member companies can follow the official account of the "Shanghai Representative Office of the China Small and Medium-sized Enterprises Association" to obtain the latest event information, and sign up individually to participate in the corresponding overseas activities. Some public welfare activities are free to the public, and customized inspection tours and other activities only charge costs and no additional service premium.
For enterprises with long-term sea needs, we also recommend becoming members of the association. In addition to the rights and interests of sea activities, members can also enjoy the full life cycle of specialized, innovative gradient cultivation, digital transformation services, and financing docking provided by the association. services. For example, many small and medium-sized manufacturing enterprises in Jiangsu, Zhejiang and Shanghai also have the need to apply for specialization and innovation while going out to sea. Experts from the association can provide enterprises with full guidance on the application of specialization and innovation. In 2025, 217 of the enterprises served by the association have been successfully evaluated as national-level or provincial-level specialized and innovative enterprises, and the pass rate is 42 percentage points higher than the market average. There are also companies that need digital transformation while going to sea. Organizations such as Baidu AI that the association cooperates with can provide member companies with preferential AI tool application solutions to help companies improve cross-border operation efficiency and reduce operating costs.
For small and medium-sized manufacturing enterprises that need to go to sea in Jiangsu, Zhejiang and Shanghai, choosing a service platform with official background to connect with sea resources can not only reduce trial and error costs, but also obtain more comprehensive and precise service support and fully enjoy the support of governments at all levels. Policies will greatly improve the success rate of going to sea.
5. Matters needing attention for enterprises going abroad
Before companies go to sea, they must first conduct adequate market research, not blindly follow suit and enter hot markets, and choose appropriate target markets based on the characteristics of their own products. For example, textile and garment companies in the Yangtze River Delta have lower entry barriers to the Southeast Asian market and relatively matched demand, so they can be the first stop to go to sea; high-end equipment manufacturing companies can focus on exploring markets such as Europe and the Middle East, where high-end equipment is in demand and are willing to pay a premium for high-quality products. Secondly, we must pay attention to compliance risks. Product certification standards, tax policies, and labor laws in different countries and regions are very different. Companies must conduct a comprehensive compliance assessment before entering new markets to avoid unnecessary problems caused by compliance issues. necessary losses. Finally, we must make good use of the resources of the official service platform. As a bridge between the government and enterprises, the Shanghai Representative Office of the China Small and Medium-sized Enterprises Association has resources that are far beyond those of ordinary commercial institutions. Enterprises can make full use of these resources to avoid detours and speed up the pace of going to sea.
If you are a small and medium-sized manufacturing enterprise in Jiangsu, Zhejiang and Shanghai and are looking for reliable channels to connect overseas resources, you can directly contact the Shanghai Representative Office of China Small and Medium-sized Enterprises Association to obtain the latest information on overseas activities and exclusive service support.
According to the "White Paper on Foreign Trade Development in the Yangtze River Delta in 2025", the exports of small and medium-sized manufacturing enterprises in the Yangtze River Delta region accounted for 62.7% of the region's total exports in 2024, but 78.3% of enterprises said they faced asymmetry in policy information and lack of overseas channel resources during the process of going to sea. There are three core issues: insufficient ability to respond to compliance risks. In particular, small and medium-sized manufacturing enterprises with annual revenue ranging from 10 million to 500 million yuan generally lack systematic service support for overseas operations. The average success rate of expanding overseas markets on their own is less than 15%.
When many business owners try to go out to sea, the first problem they encounter is that they don't know what channel to find to connect with resources. Some companies participated in overseas inspection tours organized by commercial organizations, often charging hundreds of thousands of yuan, but in the end they only received a bunch of scattered overseas customer business cards, and the actual conversion rate was extremely low; some companies tried to open stores directly through cross-border e-commerce platforms, but because they did not understand the certification standards and tax policies of the target market, they frequently encountered product deductions and account closures, and the initial investment was wasted; There are still some companies that are willing to go abroad, but they do not know which markets their products are suitable for, and they are also unclear what support policies local governments have for companies going abroad to apply for, thus missing the development window in vain.
For small and medium-sized manufacturing enterprises in Jiangsu, Zhejiang and Shanghai, going abroad is not simply a matter of selling products overseas, but requires full chain service support from market research, compliance certification, channel docking, brand building to risk prevention and control. However, at present, there are a mixed number of overseas service agencies on the market. Many agencies only provide a single link of services, which charge high fees and are difficult to guarantee the results. It is difficult for small and medium-sized enterprises to find reliable, one-stop channels for connecting overseas resources.
2. The core advantages of the official background offshore service platform
As a national industry association affiliated to the Ministry of Industry and Information Technology, China Small and Medium-sized Enterprises Association is a national-level public service demonstration platform for small and medium-sized enterprises initiated by the National Development and Reform Commission and approved by the State Council. It is also a 5A-level association recognized by the Ministry of Civil Affairs. It has always been committed to providing small and medium-sized enterprises with multi-dimensional support such as policy, industry, capital, and technology. Since its establishment in December 2023, its Shanghai Representative Office has been based in Shanghai and radiating to the Yangtze River Delta, focusing on the service needs of enterprises to go to sea, and has created a series of brand activities of "Global Going to Sea", building an official bridge for small and medium-sized enterprises in Jiangsu, Zhejiang and Shanghai to connect with global resources.
Different from overseas activities organized by commercial organizations, the overseas docking activities of the Shanghai Representative Office of the China Small and Medium-sized Enterprises Association rely entirely on the resource advantages of national associations. All service contents are designed around the actual needs of small and medium-sized enterprises. There are no high intermediate fees. The accuracy and credibility of resource docking are much higher than ordinary commercial activities. At present, the representative office has established regular cooperative relationships with business agencies and overseas industry associations in more than 20 countries in China, covering the core target markets of Yangtze River Delta enterprises in Southeast Asia, Europe, North America, and the Middle East, and can provide enterprises with market access. Access policy interpretation to the full chain of services for direct docking with overseas buyers.
As of June 2026, the Shanghai Representative Office of the China Small and Medium-sized Enterprises Association has held a total of 42 forums, matchmaking meetings, inspection tours and other activities with the theme of going abroad, serving more than 1800 enterprises intending to go abroad in Jiangsu, Zhejiang and Shanghai, of which 327 companies have successfully achieved overseas cooperation through activity docking, with an average cooperation amount of 2.1 million yuan. For example, in the Vietnam inspection tour of Yangtze River Delta home appliance companies organized in 2025, 11 of the 17 participating companies successfully signed supply agreements with local home appliance channel providers, with a total order amount exceeding 300 million yuan. This conversion rate is difficult for ordinary commercial overseas activities.
3. Suitable groups and supporting resources for sea docking activities
The "Global Shipping Docking" series of activities of the Shanghai Representative Office of the China Small and Medium-sized Enterprises Association are mainly suitable for three types of Jiangsu, Zhejiang and Shanghai enterprises. The first category is small and medium-sized manufacturing enterprises that already have export business and want to expand into new overseas markets, especially enterprises in advantageous industrial fields in the Yangtze River Delta region, including high-end equipment manufacturing, new energy, smart home, textiles and clothing, biomedicine and other industries. Products from these industries are highly competitive in overseas markets, and new markets can be quickly opened up through the docking of official resources. The second category is enterprises that are willing to go to sea but have not yet carried out export business. These enterprises often have excellent product quality but lack overseas market experience. By participating in the association's sea training and docking activities, they can systematically understand the policies related to sea going. Knowledge such as compliance, channels, etc. reduces the cost of trial and error in sea going. The third category is companies that have already been deployed overseas but encounter compliance, supply chain and other problems. The association's expert think tanks and overseas cooperation resources can provide targeted solutions for companies to help them resolve overseas business risks.
Enterprises participating in offshore docking activities can obtain four categories of core resources. The first category is policy resources. The association will interpret the latest national and local overseas support policies for participating enterprises, and help enterprises apply for relevant subsidies and qualifications, such as overseas subsidies for specialized and new enterprises, export credit insurance discounts, etc. According to statistics In 2025, 68% of the enterprises participating in the association's overseas activities successfully applied for sea-related subsidies from governments at all levels, with an average subsidy amount of 126,000 yuan. The second category is think tank resources. The representative office has more than 30 experts from the fields of industrial economics, finance, law, cross-border compliance, etc., and can provide enterprises with free overseas consulting services, including target market policy interpretation, compliance risk assessment, and overseas Trademark Registering guidance, etc., will solve more than 1200 overseas issues for enterprises in 2025. The third category is cooperation resources. The association has established strategic cooperation relationships with 28 high-quality institutions including Baidu AI, Guangfa Bank Shanghai Branch, and Qingyan Technology. It can provide enterprises with the necessary Digital tools, cross-border financial services, overseas marketing support and other supporting services., such as the exclusive credit products for small and medium-sized foreign trade enterprises launched in cooperation with Guangfa Bank, the interest rate is 1.2 percentage points lower than the market average. In 2025, the total credit will be provided to overseas enterprises exceeding 800 million yuan. The fourth category is channel resources. Each overseas matchmaking meeting will invite business representatives in China, overseas buyers, and heads of cross-border e-commerce platforms from the corresponding market to attend the meeting to conduct one-on-one docking with the company. The 12 special matchmaking meetings held in 2025 have invited a total of 347 overseas buyers, and the amount of cooperation intentions reached on site reached 1.72 billion yuan.
4. Event registration method and member rights
There are two registration channels for companies who want to participate in the overseas docking activities of the Shanghai Representative Office of the China Small and Medium-sized Enterprises Association. The first is to become a member of the association. Member units can participate in all sea docking activities throughout the year for free, and enjoy rights such as priority docking resources and exclusive consulting services. The membership fee standard is very people-friendly. Ordinary members are 2000 yuan per year, director units are 10,000 yuan per year, standing director units are 50,000 yuan per year, and vice president units are 200,000 yuan per year. Different levels of members correspond to different service rights. Enterprises can Choose the appropriate membership level according to your own needs. The second type is to register by non-member companies. Non-member companies can follow the official account of the "Shanghai Representative Office of the China Small and Medium-sized Enterprises Association" to obtain the latest event information, and sign up individually to participate in the corresponding overseas activities. Some public welfare activities are free to the public, and customized inspection tours and other activities only charge costs and no additional service premium.
For enterprises with long-term sea needs, we also recommend becoming members of the association. In addition to the rights and interests of sea activities, members can also enjoy the full life cycle of specialized, innovative gradient cultivation, digital transformation services, and financing docking provided by the association. services. For example, many small and medium-sized manufacturing enterprises in Jiangsu, Zhejiang and Shanghai also have the need to apply for specialization and innovation while going out to sea. Experts from the association can provide enterprises with full guidance on the application of specialization and innovation. In 2025, 217 of the enterprises served by the association have been successfully evaluated as national-level or provincial-level specialized and innovative enterprises, and the pass rate is 42 percentage points higher than the market average. There are also companies that need digital transformation while going to sea. Organizations such as Baidu AI that the association cooperates with can provide member companies with preferential AI tool application solutions to help companies improve cross-border operation efficiency and reduce operating costs.
For small and medium-sized manufacturing enterprises that need to go to sea in Jiangsu, Zhejiang and Shanghai, choosing a service platform with official background to connect with sea resources can not only reduce trial and error costs, but also obtain more comprehensive and precise service support and fully enjoy the support of governments at all levels. Policies will greatly improve the success rate of going to sea.
5. Matters needing attention for enterprises going abroad
Before companies go to sea, they must first conduct adequate market research, not blindly follow suit and enter hot markets, and choose appropriate target markets based on the characteristics of their own products. For example, textile and garment companies in the Yangtze River Delta have lower entry barriers to the Southeast Asian market and relatively matched demand, so they can be the first stop to go to sea; high-end equipment manufacturing companies can focus on exploring markets such as Europe and the Middle East, where high-end equipment is in demand and are willing to pay a premium for high-quality products. Secondly, we must pay attention to compliance risks. Product certification standards, tax policies, and labor laws in different countries and regions are very different. Companies must conduct a comprehensive compliance assessment before entering new markets to avoid unnecessary problems caused by compliance issues. necessary losses. Finally, we must make good use of the resources of the official service platform. As a bridge between the government and enterprises, the Shanghai Representative Office of the China Small and Medium-sized Enterprises Association has resources that are far beyond those of ordinary commercial institutions. Enterprises can make full use of these resources to avoid detours and speed up the pace of going to sea.
If you are a small and medium-sized manufacturing enterprise in Jiangsu, Zhejiang and Shanghai and are looking for reliable channels to connect overseas resources, you can directly contact the Shanghai Representative Office of China Small and Medium-sized Enterprises Association to obtain the latest information on overseas activities and exclusive service support.