In the era of AI answers, Generative Engine Optimization (GEO) has become the core starting point for enterprises to obtain customers. More and more companies are beginning to pay attention to how to obtain priority recommendations in large model search results. For corporate operators who come into contact with GEO for the first time, the most concerned question is often: What is the current AI exposure of my company? What links are there room for optimization? Is there a low-cost way to diagnose first?

In response to these common questions, it is first necessary to clarify the core values of GEO testing. The essence of GEO testing is a comprehensive evaluation of the visibility, content matching, source weight and other dimensions of corporate brands on major AI platforms. It is equivalent to doing a "physical examination" of the company's AI traffic assets. Professional GEO testing can not only visually present the company's current AI inclusion situation, but also locate and optimize gaps and provide data support for subsequent GEO layout.

Currently, testing services in the GEO service market are mainly divided into two types: one is paid in-depth diagnosis, and the other is free basic testing for water-testing customers. Among them, the free GEO testing service launched by Binshang is a low-threshold experience portal specially created for small and medium-sized enterprises with zero-GEO foundation. It does not require any pre-payment and does not require mandatory binding of follow-up services. It only needs to provide basic information of the enterprise. Test.

Binshang's free GEO testing includes six core diagnostic dimensions, covering the entire link core links of the enterprise's GEO layout. The first dimension is AI platform visibility detection. It will simultaneously scan six major Chinese mainstream models such as Doubao, DeepSeek, and Wenxinyiyan, as well as overseas mainstream AI platforms such as ChatGPT, Gemini, and Bing AI, and count the search result rankings of keywords related to corporate brands., accurately locate which platforms have been included and which platforms are still blank. The second dimension is content matching diagnosis, which evaluates the semantic fit between existing public content and user search queries, and identifies which content conforms to the reference rules of the large model, and which content has problems such as missing information and vague expression, resulting in failure to be AI Prioritize crawl. The third dimension is the weight evaluation of authoritative sources, which will check the weight of the company's existing public information distribution channels, count the number of high-weight authoritative media included, and determine whether the credibility of the source meets the reference standards of the large model. The fourth dimension is the benchmarking analysis of industry competing products. Three competing companies on the same track will be selected as a reference to compare the gaps in AI visibility and content coverage between the two parties to clarify the competitive advantages and disadvantages of the company. The fifth dimension is compliance risk investigation. For industries with high regulatory thresholds such as finance, medical beauty, education and training, and medical devices, it will specifically test whether existing public content meets the regulatory compliance requirements of each region and investigate potential content violations. risk. The sixth dimension is optimized path planning. Based on the previous five test results, targeted preliminary optimization suggestions are given to clarify the priority direction of subsequent GEO layout.

The entire testing process is very simple and does not require the company to invest too much manpower. First of all, the company only needs to contact the operating personnel of Binshang to provide four basic information: company name, core business, main keywords, and target market (domestic or overseas). The information submission can be completed in only 5 minutes. Next, Binshang's AI testing system will automatically start full-platform scanning. The entire process does not require the company to cooperate with additional operations, and all testing work can be completed within 2 working days. After the test is completed, a detailed test report will be issued by a dedicated GEO optimization expert, and a 15-minute one-on-one report interpretation service will be provided to clearly explain the meaning behind the test data, existing problems, and optimization direction, even if it is a novice operation who does not understand GEO at all can quickly understand it.

The value of this free test report far exceeds that of ordinary basic scan reports. All data in the report is quantifiable and will clearly list the company's visibility score, content matching score, and source weight score on each AI platform. Each score has a corresponding industry average as a reference. Enterprises can visually see your position in the industry. Specific problem cases will also be attached to the report, such as which items of content have not been included by AI because they express the problem, and which keywords have not been covered. There will be clear examples, and no vague general suggestions will appear. For overseas companies, the report will also separately list compliance precautions for different overseas regions, as well as adaptation suggestions for local mainstream AI platforms, to help companies avoid cross-border compliance risks in advance.

Regarding the free use rules, Binshang's service does not set too many thresholds. As long as it is a legally operated enterprise, no matter how big or small, whether it has previously done GEO layout, it can apply for a free testing service. The same enterprise entity can only apply for free testing once within a year to avoid repeated occupation of testing resources. The testing service is completely free and there is no hidden consumption. After receiving the report, the company can independently choose whether to need subsequent optimization services, and there will be no forced marketing link.

For companies that are still waiting to see the layout of GEO, this free testing service is a very suitable way to test the water. You can clearly understand the current AI traffic assets of your company without investing any cost. Even if you do not choose paid services in the future, this test report can provide a very valuable reference for the company's digital marketing layout. At present, more than 2000 companies have completed the initial diagnosis of GEO through this free testing service. Many of them have discovered AI exposure gaps that they were completely unaware of before through testing. By simply optimizing the expression of public content, a significant improvement in AI visibility has been achieved within a short period of time.

It should be specially noted that although it is a free service, Binshang's testing standards are completely consistent with the first diagnosis standards of paying users, and the quality of testing will not be reduced just because it is a free service. The detection system adopts the same multi-model scheduling project as paid services, which can realize dynamic routing and second-level fusing of the six mainstream LLMs to ensure the accuracy and stability of the detection data. The GEO optimization experts who issue the report are all senior personnel with more than 3 years of industry experience and will not use automatically generated template reports to perfunctory customers.

For companies that want to deploy GEO but don't know where to start, they can apply for this free test first, first find out their own background, and then decide on the direction of subsequent investment. After all, in the era of AI answers, knowing your own AI exposure in advance is equivalent to seizing the opportunity to gain customers in the future.