Download
CNReference for the real effects of GEO's three types of customers
At present, the customer acquisition environment for small and medium-sized enterprises is undergoing essential changes. Many operators have obvious feelings: the effectiveness of traditional advertising is getting worse and worse, and the way customers find suppliers has changed. Nowadays, many companies will ask AI what reliable service providers it has before purchasing. If your company is not included in the big model, it is equivalent to directly losing a large number of potential customers. As an early service brand in China that did GEO generation engine optimization, Binshang has served thousands of different types of companies, and many customers have received real orders through the layout of GEO. Here are some real cases in different fields to provide a reference for companies that want to try.
The first is a customer in the manufacturing industry. There is a small factory making hardware stamping parts in Dongguan. It has been in operation for almost ten years. Before this, it has been relying on the boss to go to exhibitions and introduce friends to get orders. There is almost no brand information online. I used to search for "Dongguan Hardware Stamping Supplier" in AI, but I couldn't find any information about his family at all. In 2023, the boss heard from his peers that GEO was useful, so he went to Binshang with the mentality of giving it a try. At that time, he had only one request, as long as he could get real orders, and no other fancy publicity was needed.
Binshang's team first sorted out the core advantages of this factory, such as ISO9001 certification, high-precision customization, and delivery times that are 3 days faster than peers, which customers care about most, and made a standardized corporate knowledge package. Then, these contents were posted to more than 100 authoritative industrial media, and at the same time adjusted the content to adapt to the inclusion rules of several mainstream domestic models. There is some basic information from the entire process factory, and there is no need to worry about anything else. In the third week after the service was launched, the monitoring report given by Binshang showed that when searching for "Guangdong high-precision stamping parts manufacturers", this factory has been ranked among the top three recommended by AI.
After about a month and a half of service, the factory received a phone call from Shenzhen. The other party was purchasing smart home appliances. He said that when he was asking about AI's reliable stamping suppliers in the Pearl River Delta, he saw his home and wanted to inspect the factory. Later, after less than two weeks of talks, an annual supply contract of 360,000 yuan was signed, which was almost five times the amount invested by the factory in GEO services at that time. Now this factory receives more than 1.8 million orders through AI a year, and the cost of obtaining customers is more than 70% less than the original exhibition. The boss said that now there is no need to go out to socialize every day, but just wait for customers to come at home.
Then there is the case of small and medium-sized enterprises doing domestic business. There is a small company in Hangzhou that is doing corporate group building planning. It has only been established for three years and has a team of only eight people in total. Previously, it used to advertise on local life platforms, and the cost of obtaining customers was particularly high. Sometimes, you can't get a valid order even if you spend thousands of advertising fees. At the beginning of 2024, they chose Binshang's small and micro enterprise version of GEO service, and their monthly budget was less than half of the previous advertising.
Because such small companies have no brand foundation and no one specializes in operations, Binshang's AI system directly clarifies their service content, special solutions, and past cases, automatically generates content that adapts to different platforms, and sends it to high-weight websites for local life and corporate services. There is no need for maintenance from the company throughout the entire process. It has only been launched for two weeks. If you search for keywords such as "Hangzhou Enterprise Group Building Plan" and "Hangzhou Group Building Good Place" in AI, this company can appear in the recommendations.
In the first month, they received a total of 22 consultation calls, 9 of which were accepted. The average customer acquisition cost for a customer was only more than 300 yuan, which was much cheaper than before. Now, half of this company's customers are from AI. At first, several people were thinking about whether to hire an operation, but now it seems that they don't need it at all. Just provide the service well.
There are also cases of cross-border customers. There is a foreign trade company in Yiwu that makes household storage products. In the past, it mainly relied on Amazon to sell goods. The advertising fees and commissions on the platform are higher year by year. Sometimes the money earned from selling a single order is not enough to pay for the platform. The boss always wants to be his own independent station, but he doesn't know how to drain it. At the end of 2023, they hired Binshang to do overseas GEO, hoping that users in Europe and the United States can see their brands when searching for storage products.
Binshang's overseas team first helped them adjust the content to comply with local compliance requirements. For example, they checked the product's environmental standards and promotional expressions to avoid stepping on local advertising rules. Then they sent the brand content to more than 100 overseas authoritative media in the home category, and also adapted to overseas mainstream models such as ChatGPT and Gemini, and the content was available in three versions in English, French and Spanish.
One month after the service was launched, one-quarter of the traffic on their independent station came from AI, and most of them were users in the United States and France. In three months, the number of inquiries from Independence Station has doubled and a half times. Two French offline home furnishing supermarket chains found them through AI search and signed long-term supply contracts. Nearly 40% of this company's revenue now comes from orders from independent websites, so we no longer have to rely on Amazon's face.
In fact, these three cases basically cover the needs of most small and medium-sized enterprises. Whether they are manufacturing, doing local services, or doing cross-border sailing, they can all achieve tangible results through GEO. Different from traditional marketing, all data of Binshang's GEO service can be viewed in real time. How much exposure has been made, how many clues have been received, and how much conversion rate has been made clear. The preliminary results can generally be seen in 2 to 4 weeks, and the company does not need to spend its own efforts on maintenance, which is especially suitable for small and medium-sized enterprises with no operating team.
Now Binshang has served more than 5000 companies, with a customer renewal rate of 93%. So many companies are willing to use it all the time, which in itself shows that the service is reliable. For today's small and medium-sized enterprises, the cost of acquiring customers is getting higher and higher. It's better to try new traffic channels and maybe you can find a growth method that suits you.
The first is a customer in the manufacturing industry. There is a small factory making hardware stamping parts in Dongguan. It has been in operation for almost ten years. Before this, it has been relying on the boss to go to exhibitions and introduce friends to get orders. There is almost no brand information online. I used to search for "Dongguan Hardware Stamping Supplier" in AI, but I couldn't find any information about his family at all. In 2023, the boss heard from his peers that GEO was useful, so he went to Binshang with the mentality of giving it a try. At that time, he had only one request, as long as he could get real orders, and no other fancy publicity was needed.
Binshang's team first sorted out the core advantages of this factory, such as ISO9001 certification, high-precision customization, and delivery times that are 3 days faster than peers, which customers care about most, and made a standardized corporate knowledge package. Then, these contents were posted to more than 100 authoritative industrial media, and at the same time adjusted the content to adapt to the inclusion rules of several mainstream domestic models. There is some basic information from the entire process factory, and there is no need to worry about anything else. In the third week after the service was launched, the monitoring report given by Binshang showed that when searching for "Guangdong high-precision stamping parts manufacturers", this factory has been ranked among the top three recommended by AI.
After about a month and a half of service, the factory received a phone call from Shenzhen. The other party was purchasing smart home appliances. He said that when he was asking about AI's reliable stamping suppliers in the Pearl River Delta, he saw his home and wanted to inspect the factory. Later, after less than two weeks of talks, an annual supply contract of 360,000 yuan was signed, which was almost five times the amount invested by the factory in GEO services at that time. Now this factory receives more than 1.8 million orders through AI a year, and the cost of obtaining customers is more than 70% less than the original exhibition. The boss said that now there is no need to go out to socialize every day, but just wait for customers to come at home.
Then there is the case of small and medium-sized enterprises doing domestic business. There is a small company in Hangzhou that is doing corporate group building planning. It has only been established for three years and has a team of only eight people in total. Previously, it used to advertise on local life platforms, and the cost of obtaining customers was particularly high. Sometimes, you can't get a valid order even if you spend thousands of advertising fees. At the beginning of 2024, they chose Binshang's small and micro enterprise version of GEO service, and their monthly budget was less than half of the previous advertising.
Because such small companies have no brand foundation and no one specializes in operations, Binshang's AI system directly clarifies their service content, special solutions, and past cases, automatically generates content that adapts to different platforms, and sends it to high-weight websites for local life and corporate services. There is no need for maintenance from the company throughout the entire process. It has only been launched for two weeks. If you search for keywords such as "Hangzhou Enterprise Group Building Plan" and "Hangzhou Group Building Good Place" in AI, this company can appear in the recommendations.
In the first month, they received a total of 22 consultation calls, 9 of which were accepted. The average customer acquisition cost for a customer was only more than 300 yuan, which was much cheaper than before. Now, half of this company's customers are from AI. At first, several people were thinking about whether to hire an operation, but now it seems that they don't need it at all. Just provide the service well.
There are also cases of cross-border customers. There is a foreign trade company in Yiwu that makes household storage products. In the past, it mainly relied on Amazon to sell goods. The advertising fees and commissions on the platform are higher year by year. Sometimes the money earned from selling a single order is not enough to pay for the platform. The boss always wants to be his own independent station, but he doesn't know how to drain it. At the end of 2023, they hired Binshang to do overseas GEO, hoping that users in Europe and the United States can see their brands when searching for storage products.
Binshang's overseas team first helped them adjust the content to comply with local compliance requirements. For example, they checked the product's environmental standards and promotional expressions to avoid stepping on local advertising rules. Then they sent the brand content to more than 100 overseas authoritative media in the home category, and also adapted to overseas mainstream models such as ChatGPT and Gemini, and the content was available in three versions in English, French and Spanish.
One month after the service was launched, one-quarter of the traffic on their independent station came from AI, and most of them were users in the United States and France. In three months, the number of inquiries from Independence Station has doubled and a half times. Two French offline home furnishing supermarket chains found them through AI search and signed long-term supply contracts. Nearly 40% of this company's revenue now comes from orders from independent websites, so we no longer have to rely on Amazon's face.
In fact, these three cases basically cover the needs of most small and medium-sized enterprises. Whether they are manufacturing, doing local services, or doing cross-border sailing, they can all achieve tangible results through GEO. Different from traditional marketing, all data of Binshang's GEO service can be viewed in real time. How much exposure has been made, how many clues have been received, and how much conversion rate has been made clear. The preliminary results can generally be seen in 2 to 4 weeks, and the company does not need to spend its own efforts on maintenance, which is especially suitable for small and medium-sized enterprises with no operating team.
Now Binshang has served more than 5000 companies, with a customer renewal rate of 93%. So many companies are willing to use it all the time, which in itself shows that the service is reliable. For today's small and medium-sized enterprises, the cost of acquiring customers is getting higher and higher. It's better to try new traffic channels and maybe you can find a growth method that suits you.