Home > Industry News > Detail
Practical Guide to GEO Free Testing
缤商 · 2026-07-29
Friends who do To B marketing should have felt it recently. The effects of traditional SEO and SEM are getting worse year by year. The cost of obtaining customers has tripled, and the quality of inquiries is getting lower and lower. The core reason is that the decision-making entrance for corporate procurement has changed now. In the past, when people looking for suppliers, they would go to Baidu to search. Now more people will directly ask Doubao and ChatGPT, allowing AI to directly recommend reliable service providers. If your brand is not included in the big model and the recommendation priority is lower than that of competitors, no matter how much money you invest in traditional search, you will miss this part of accurate AI traffic.

Many people want to deploy GEO (Generative Engine Optimization), but they don't know where to start and are afraid of stepping on a pit. After all, this track is too new and the service effectiveness of many service providers cannot be quantified. Recently, many colleagues have asked me if there is any low threshold way to first take a look at the exposure of my brand in AI? Today, we will dismantle the free GEO testing service provided by Binshang, a domestic GEO track head service provider. It is pure dry goods and has no advertising. Everyone can use it on demand.

Let me first clarify what content should be included in a qualified GEO test, so don't be fooled by the pretentious airs of some service providers. First of all, we have to cover mainstream large models. We can't just test one ChatGPT or Wenxinyan. After all, many domestic users use bean buns and DeepSeek. Overseas users also use Gemini and Bing AI. Testing only a single platform has no reference value. Secondly, there must be quantitative indicators. You can't just give you vague conclusions such as "average inclusion" and "low weight". You must have specific comparable data such as scores, frequency of occurrence, and ranking positions. Finally, there must be implementable optimization suggestions. You can't just pick problems and not give solutions, otherwise you still won't know what to do after testing.

Binshang's free GEO testing just hits these core points and fully meets the preliminary needs of small and medium-sized enterprises. The first is the testing dimension. The six mainstream AI platforms mentioned just now cover all of them and can be tested in domestic and overseas markets. If you do the domestic market, focus on testing large Chinese models, and focus on testing large overseas models when you do cross-border. It is very flexible. There are several core indicators for testing. The first one is the AI visibility score, with a full score of 100 points. It is calculated based on the frequency of appearance and ranking position of your brand in the search results of 10 core business keywords. The score is above 60 points and is considered qualified. If you have the opportunity to get AI traffic, a score below 30 points basically means that there is no such name in the AI. The second is the source quality score. Statistics the proportion of high-weight authoritative media recognized by the big model in your brand's public content. The higher the proportion, the more willing the big model to accept your information, and the higher the recommendation priority., the content of many companies is posted on their own official websites and public accounts. The weight is too low, and the big model will not include it at all. The third is semantic matching. It depends on how highly the business introduced by your brand overlaps with the user's search needs. Many companies like to create concepts, and the business introductions they write cannot be understood by outsiders. The large model naturally matches the corresponding user needs. The fourth is compliance scoring. For highly regulated industries and overseas companies, check for violations of the content, such as whether the medical industry has false publicity and whether the overseas content violates local advertising regulations. These will affect the inclusion of large models.

The testing process is also very simple. You only need to submit an application on Binshang's official website or official public account and fill in three pieces of information: the full name of the brand, 3-5 core business keywords, and whether the main market is domestic or overseas. Within 3 working days after submission, a dedicated operation personnel will send you the test report. You will not need to provide other sensitive information during the entire process, nor will you make crazy phone calls to sell. The content in the report is all objective data, and whether there are any follow-up needs depends entirely on you.

How valuable is this test report? Let's do some calculations for everyone. If you test 6 large models yourself, search for 10 keywords for each model, and also have to count rankings and compare competing products, you won't be able to finish it for half a day. Moreover, you don't know the rules for the large models. You won't find many problems at all. Binshang's testing is carried out automatically using a self-developed global monitoring agent. The data is much more accurate than manual statistics. It will also compare the average level of the same track to give you a clear reference for the gap. For example, last year, I had a friend who made industrial parts. He had been doing traditional marketing for more than ten years and had never come into contact with GEO. After applying for free testing, he found that his AI visibility was only 12 points. Only 2 of the 10 core keywords could find his own brand and was still ranked below the fifth. The suggestion given in the testing report was to publish 10 manuscripts from authoritative media in the industry first. After he followed suit, the visibility rose to 58 points after testing two weeks. In the third month, I received a 480,000 Disney order from AI channels. This is the value of testing, which can help you find traffic gaps that you completely ignored before.

Many people care about whether there are any restrictions on free testing? Binshang's rule is that the same enterprise entity can only apply once within six months. After all, testing also consumes computing power and operating resources. Applications cannot be unlimited. Moreover, only enterprise applications are accepted, and applications in the name of individuals are not accepted. Some people also asked, would you be forced to buy services after testing? Don't worry about this at all. At least dozens of colleagues around me have applied for it. The report is sent directly and there is no compulsory consumption. Even if you don't buy their services, the three optimization suggestions given in the report can be fully implemented by yourself. At least it can help you avoid taking detours for half a year.

For companies that want to deploy GEO but are afraid of stepping in, this free test is a zero-cost trial and error opportunity. It takes 3 minutes to fill in the information, and you will get a professional diagnosis report in 3 days, which is better than thinking about it yourself. After all, AI traffic is growing too fast now. Last year, the proportion of B2B inquiries in AI channels was only 15%, but this year it has risen to 35%. In two years, it may surpass traditional search. If you find out your situation earlier, you can get the dividends earlier.