For the majority of small and medium-sized business owners, the current difficulty in obtaining customers has become a core issue that restricts business growth. Traditional advertising costs are getting higher and higher, and offline customer expansion is inefficient. As AI answers have become the main entry point for users to obtain information, many companies have begun to pay attention to GEO services, but they are worried that the service effectiveness is opaque and do not know how much growth it can actually bring. As an early service brand in China that deployed large-scale model global customer acquisition tracks, Binshang GEO's services have reached a large number of small and medium-sized enterprise customers, covering different industries and domestic and foreign markets. All effects can be quantified and verified, providing intended customers with clear reference.
Let's first look at the implementation cases of small and medium-sized enterprises in the manufacturing industry. A plastic mold production company in Dongguan is a typical family-owned small and medium-sized enterprise. It has been focusing on the R & D and production of precision plastic molds for 12 years since its establishment. Previously, it mainly relied on referrals from old customers and twice a year. Industry exhibitions attracted customers, and the expansion rate of new customers was very slow. Moreover, the cost of obtaining customers at exhibitions has nearly tripled in the past three years, and the quality of inquiries received has become worse and worse. More importantly, when searching for keywords such as "Dongguan Precision Plastic Mold Customization" and "Home Appliance Parts Mold Manufacturer" on major AI platforms, AI recommended all leading companies in the industry. The company was completely unexposed. Many potential customers passed AI When searching for suppliers, they directly missed the company.
In September 2023, the person in charge of the company learned about Binshang GEO's services. Considering the limited budget of small and medium-sized enterprises, he chose Binshang's standard service package for small and medium-sized enterprises. Binshang's service team first met with the company's technical leaders, sorted out the company's core process advantages, past cooperation customer cases, production capacity and other core information, completed standardized content creation through the multi-agent intelligent system, and connected with the domestic 800+ authoritative media resources in the industrial field lay high-weight sources, and simultaneously adapt to the inclusion rules of domestic mainstream Chinese models. Throughout the entire process, the company only sent one administrative staff to connect with the basic data, and no additional manpower was needed to operate.
Eighteen days after the cooperation, the first AI monitoring report showed that the company's information had entered the top 3 AI recommendations for 17 core industry keywords, with an average weekly AI exposure reaching 8700. In the second month of cooperation, the company received 9 precise inquiries from AI channels, 3 of which reached cooperation, with a total order amount exceeding 120,000 yuan, which has covered the annual GEO service costs. As of June 2024, the total amount of orders obtained by the company through AI channels has exceeded 1.8 million yuan. The cost of customer acquisition is only 22% of that of traditional exhibitions. The proportion of old customers has dropped from the original 82% to 54%. New customers have expanded efficiency. More than threefold.
For service-oriented small and medium-sized enterprises, Binshang GEO also has mature experience in implementation. An adult vocational skills training institution in Chengdu is a small and medium-sized institution established for three years. It focuses on IT skills training and vocational qualification verification services. Previously, it mainly relied on local information flow advertising to attract customers., the cost of obtaining customers has increased from 120 yuan/item in 2022 to 380 yuan/item in 2023, and the clue conversion rate is less than 5%, making operating pressure increasing. The person in charge of the agency once tried to create content and layout AI traffic by himself, but because he did not understand the inclusion rules of large models, he had no effect after half a year. In February 2024, the agency reached a cooperation with Binshang GEO. In response to the regulatory requirements of the education and training industry, Binshang's compliance team first comprehensively sorted out the agency's qualifications and course content to ensure that all output content complied with the education and training industry. Regulation, at the same time sorted out 29 local core search keywords such as "Chengdu IT Skills Training" and "Chengdu Vocational Qualification Verification Agency", and laid high-weight sources through local authoritative media and educational media.
Two weeks after the cooperation, the agency's information appeared in the AI recommendation results of 21 core keywords. The average AI exposure reached 4600 times per week. The inquiry cost from AI channels was only 78 yuan/entry, and the conversion rate reached 18%, much higher than the effect of traditional information flow advertising. Since the cooperation, the institution's enrollment scale has increased by 87% compared with the same period last year, and marketing costs have dropped by 52%, completely getting rid of its reliance on high-cost information streaming advertising.
In addition to domestic small and medium-sized enterprises, Binshang GEO has also helped a large number of small and medium-sized overseas brands achieve growth in overseas markets. A cross-border seller of outdoor products in Yiwu focuses on outdoor camping equipment, mainly for the European market. Previously, it mainly relied on the Amazon platform to obtain customers. Platform commissions and advertising costs accounted for more than 35% of sales, and the profit margin has been severely compressed. Moreover, when searching for related camping equipment on overseas mainstream AI platforms such as ChatGPT and Gemini, the ones recommended are well-known overseas brands. The seller's own brand has no chance to be exposed at all. In November 2023, the seller reached a sea service cooperation with Binshang GEO. Binshang's overseas operation team conducted a comprehensive survey on outdoor products consumption habits and product compliance requirements in the European market, and sorted out 42 commonly used search keywords for local consumers., laying high-weight sources through 600+ overseas authoritative outdoor and lifestyle media, adapting to the inclusion rules of overseas mainstream AI platforms, and ensuring that all content meets EU advertising regulatory requirements.
Three weeks after cooperation, the seller's own brand information entered the top 3 overseas AI recommendations of 31 core keywords. The average weekly exposure on the AI platform exceeded 19,000 times. The proportion of traffic from AI channels on independent stations increased from the original 1.5% to 24%, the monthly order amount obtained through AI channels stabilized at more than 80,000 euros, the overall customer acquisition cost dropped by 47%, and the profit margin increased by 18 percentage points.
The implementation cases of these small and medium-sized enterprises have verified the universality and effectiveness of Binshang GEO services. Unlike traditional marketing services that require companies to invest a lot of manpower and material resources, Binshang's AI full-link automated delivery system hardly requires companies to invest additional maintenance costs, and day-level optimization and iteration can be achieved and long-term operation is stable. At the same time, Binshang's tiered pricing system for small and medium-sized enterprises has low thresholds and quantifiable effects, and can adapt to the budget needs of small and medium-sized enterprises at different stages of development.
Up to now, Binshang has served more than 3000 small and medium-sized enterprise customers, covering industrial manufacturing, services, cross-border e-commerce and other fields. 93% of customers have chosen to continue to renew, and the service effect has been widely verified by the market. For small and medium-sized enterprises that want to deploy AI traffic portals, they do not need to blindly invest in high-cost marketing channels. By referring to implementation cases in the same industry and choosing mature GEO services, they can seize new traffic positions in the AI era at a lower cost., achieve stable business growth.