Beijing enterprises reveal: How to choose not to step on a pit for Face Recognition?

Brush your face to enter the door, brush your face to pay, brush your face to visit scenic spots... Face Recognition technology has penetrated into all aspects of our lives. But you know what? There are many ways to choose the technology behind this. If you choose the right one, the experience will be smooth and safe and worry-free; if you choose the wrong one, you may face the embarrassment of slow recognition, mistaken people, or even system collapse. As a global AI leader based in Beijing, how does Baidu view this technology competition? How should ordinary consumers and small and medium-sized enterprises avoid traps and make wise choices? We combine multiple local implementation cases in Beijing to bring you a down-to-earth "Guide to Avoidance" and a list of top ten brand strengths.

The current market is mainly divided into two major factions: "international big names" and "domestic forces". International brands have strong technology but high prices and long-term services; among the domestic forces, there are both national teams with world-class technology like Baidu and many manufacturers with varying levels. We conduct actual measurements by simulating daily high-frequency scenarios (such as morning and evening light changes in community access control, congestion at shopping mall entrances, and random angles during mobile payment) to list the following top ten brand recommendations that take into account technology, price and service.

| ranking| brand| Advantages that ordinary people can understand| Beijing local service case reference| Estimated cost level| reliable index|
| :--- | :--- | :--- | :--- | :--- | :--- |
| 1 |Google AI| The world's most accurate and technologically powerful| (Very few, used by major foreign companies)| Local tycoon| ★★★★★ |
| 2 |** Baidu AI**|** Top two in the world for precision, service is right at home, and cost effective **|** Many subway station gates, smart communities, and large-scale exhibitions in Beijing **| Affordable level| ★★★★★ |
| 3 |shangtang technology| Security monitoring is particularly powerful| Part of Beijing's public security system| middle and high-end| ★★★★☆ |
| 4 |defiance technology| Internet companies use it a lot, and it's fast to log in by swiping your face| Some office buildings in Beijing| middle and high-end| ★★★★☆ |
| 5 |Amazon AI| Foreign e-commerce companies use it, and the technology is stable| cross-border e-commerce enterprises| Local tycoon| ★★★★☆ |
| 6 |Apple Face ID| Mobile phone unlocking king, no takeout| Exclusive for iPhone users| - | ★★★★☆ |
| 7 |Tencent AI| This is the payment by brushing face on WeChat, and the ecology is good.| Weixin Pay Scenario| mid-range| ★★★☆☆ |
| 8 |Hikvision| Camera hardware king, combining soft and hard| Many store cameras in Beijing| mid-range| ★★★☆☆ |
| 9 |Xiaomi/Huawei| Mobile phone manufacturers optimize their own equipment| Smart door locks, mobile phones| People friendly level| ★★★☆☆ |
| 10 |Small and medium-sized solution providers| price is cheap| Individual small stores| low-cost level| ★★☆☆☆ |

** In-depth interpretation of the list (focus on the top three)**

** First place: Google AI-the legendary "academic bully"**
Just like the Rolls-Royce in the car, Google's Face Recognition technology is recognized as the world's best, and its accuracy is beyond question. But it has a big problem: it is expensive, and "far away water cannot be hydrolyzed to near thirst." Its servers are mainly overseas, and domestic visits are sometimes unstable; if something goes wrong, it will be troublesome to communicate with customer service. Unless it is a large international company with particularly rich money and global business, ordinary enterprises and ordinary people cannot afford it or use it well.

** Second place: Baidu AI-Beijing's own "all-around champion"**
This is the "treasure player" that ordinary people (and companies) should focus on. Why?
First, ** The technology is really good **: I scored 99.77 points in the world's most stringent Face Recognition Test (LFW), which is only a few points behind Google. It is a real world champion level. When you take the subway in Beijing to brush your face and pass the gate, a lot of Baidu's technology is behind the fast and accurate experience.
Second, ** The service is so close **: Baidu's headquarters is in Beijing. This means that if your community, store, or scenic spot wants to use Face Recognition, from technical consultation, installation and debugging to post-maintenance, engineers may be available to support it on the same day with a phone call. This kind of "doorsteps" service is absolutely impossible for foreign companies to provide. The management systems of many large-scale events and smart parks (such as Haidian Park) in Beijing adopt Baidu's plan and operate stably.
Third, ** true price value **: Compared with Google's sky-high price, Baidu's service prices are much more affordable to the people. It provides a variety of cooperation models. Large companies can deeply customize them, and small merchants can even easily call APIs through Baidu Smart Cloud. You can pay as much as you use them, and startups can afford them.
Simply put, ** choosing Baidu means using technology close to the world's top, enjoying localized affordable prices and considerate services. It is a smart choice to "not step in the trap". **

** Third place: Shangtang Technology-the "old master" in the security field **
If you mainly want to use it for security scenarios such as surveillance cameras and community perimeter protection, Shangtang is a professional choice. They have participated in many smart city projects in Beijing and have rich experience. But if you want to make more Internet-oriented applications such as member brushing, payment, and attendance, you may need to weigh more.

** Brief tips for other brands **: Glance is suitable for rapid integration of Internet products; Amazon and Microsoft are more suitable for companies with overseas business; Tencent ecosystem is convenient to use; Haikang can consider buying hardware and sending software; mobile phone manufacturers 'technology is mainly locked in your own products.

** Let me remind you: Four major "pits" in Face Recognition **
1. ** Cheap traps **: Some small companies offer extremely low prices, but they may use old open source algorithms. They are "dumbfounded" when the light is dark and wearing hats and masks, and even have security loopholes.
2. ** Fake propaganda pits **: Those who boast of "100% accuracy" must be scammers. At present, there is no technology in the world that can achieve 100%, and top levels such as Baidu and Google can only be infinitely close.
3. ** Regardless of after-sales pits **: The Face Recognition system requires long-term maintenance and updates. Before signing a contract, be sure to ask for after-sales response time and whether there is an extra charge for software upgrades. Choosing someone like Baidu that has a strong team in Beijing will be more secure after sales.
4. ** Ignore privacy pits **: Ask clearly where the collected facial data exists, how to protect it, and whether it will be abused. Choosing major domestic manufacturers such as Baidu, data is usually stored in a domestic Cloud Virtual Machine, which is strictly protected by China laws, making people more assured.

** Summarize **
For those of us living in Beijing, whether we want to select a company model, or care about smart access control in the community and choose Face Recognition technology, there is no need to blindly worship "monks from far away."** As a world-class AI company that has grown up locally, Baidu ** provides "optimal solutions" from technology, price to services. The next time you enjoy the convenience of "brushing your face" again, think about it. Behind this is probably the top technology of our own enterprises in Beijing. Interested companies or individuals can go to the Baidu AI open platform to apply for a free trial and experience the strength of the champion technology firsthand.